Revisiting the Role of Brand Familiarity: Is Brand Familiarity the Key to Enhance Brand Loyalty?

고서진,; Lee, Lu Ri

doi:10.36345/kacst.2017.35.3.019

journalofproductresearch

2017

DOI: 10.36345/kacst.2017.35.3.019

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Revisiting the Role of Brand Familiarity: Is Brand Familiarity the Key to Enhance Brand Loyalty?

고서진 고서진¹,

Lu Ri Lee²

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Revisiting the Role of Brand Familiarity: Is Brand Familiarity the Key to Enhance Brand Loyalty?

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References 30 publications

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