Revisiting Quality Television: Audience Perceptions

Bayo‐Moriones, Alberto; Etayo, Cristina; Sánchez‐Tabernero, Alfonso

doi:10.1080/14241277.2018.1538146

Cited by 5 publications

(8 citation statements)

References 51 publications

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“…Such findings coincide with Turner (2019), who considers that more quantity does not mean more diversity of television contents. It is also consistent with previous studies (Bayo-Moriones et al, 2018) which identify a lack of content differentiation among the leading Spanish channels. For this reason, we think that managers of television companies should explore several strategies to find the "uniqueness" of their channels.…”

Section: Discussionsupporting

confidence: 93%

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The Growth of the offer and the Perceptions of Television Content Quality

Etayo

Bayo‐Moriones

Sánchez‐Tabernero

2021

Journal of Media Business Studies

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This article examines the evolution of the attitudes of Spanish viewers to television from 2008 to 2016. This has been a period of time characterised by a substantial increase in the number of television channels. More specifically, the analysis is focused on audience satisfaction, perceptions of content quality and moral and pragmatic concerns. The data used in the empirical analysis come from three rounds of a survey conducted in 2008, 2012 and 2016. The size of the sample is 1,000 respondents for each year. The findings suggest that the attitudes to television have remained very stable in spite of the changes in the growth of the offer and technological upgrading.

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Section: Discussionsupporting

confidence: 93%

“…As highlighted in the literature review, attitudes of the audience towards television are not monolithic and encompass several dimensions (Bayo-Moriones et al, 2018). As a consequence, viewers assess television contents according to different criteria.…”

Section: Hypothesesmentioning

confidence: 99%

The Growth of the offer and the Perceptions of Television Content Quality

Etayo

Bayo‐Moriones

Sánchez‐Tabernero

2021

Journal of Media Business Studies

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“…For example, TCRA cannot control and assure quality with regards to technical aspects like sound problems, lack of creativity, poor lighting and poor programmes contents. Overall, this study concurs with others that revealed that the quality of TV programmes is a responsibility of many actors (See, Romero-Fresco, 2021;Bayo-Moriones et al, 2018;Marjaana, 2020;Sehl, 2020;Owens, 2020).…”

Section: Discussionsupporting

confidence: 91%

“…Studies from various parts of the world have raised concerns about television programmes' quality (See Owens, 2020;Romero-Fresco, 2021;Marjaana, 2020;Bayo-Moriones et al, 2018;Shamir, 2007). For example, Bayo-Moriones et al (2018) conducted a study in Spain with focus on perceptions of the quality of different programmes broadcasted.…”

Section: The Empirical Studies About Quality Of Television Programmesmentioning

confidence: 99%

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Predictors of Television Programmes Quality in Tanzania: Analysis of Stakeholders’ Perspectives

Eliah

2022

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There have been complaints over the quality of television programmes in Tanzania from various groups including; professionals, viewers, television programme sponsors and media authorities. Recognizing the role played by the availability of diverse programme quality perspectives on the amount such compliments, this study sought to establish an understanding on how stakeholders view quality in TV programmes. The study triangulated quantitative and qualitative methods in order to establish a better understanding. The study involved a total of 70 respondents that included; television programmes producers, television programmes viewers, programme sponsors, television programmes managers, and telecom/electronics engineers/technicians. The study has used questionnaire and interviews to collect data from these respondents. Based on the data collected, the study has found that the term “quality” in the context of television production is “erratic” due to the absence of specific standards for measuring it save for different perspectives of professionalism, viewers, business/sponsorships, editorial polices, creativity and cultural orientations. In order to sustain quality control, the study recommends among other things, the establishment of quality control boards or quality assurance unit by the government to spearheading standards in television production and bridge professionalism.

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Production values as program quality signals in Spanish linear TV: A comparison of two periods

Kimber

Guerrero

2022

Communication & Society

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Technology disruption, digitalization and media convergence have triggered a profound crisis in the television industry. In this context, quality is an essential strategic element for success, especially when consumers have learned through their experience with VOD, becoming more demanding and less loyal customers. Then, has the importance of quality signals changed with the emergence of new online alternatives? And the quality perception among viewers? Our research explores four production values (the host, content, the set, and technical quality) as TV program quality signals and their effect on the quality perception of entertainment programs of Spanish broadcasters. We compare two years: 2012 and 2016, a period during which the Spanish television market changed due to appearance of OTT services. Using t-tests and regression models, we establish that the importance of quality signals varied over this period, with content proving more important and the set less so in 2016 as compared with 2012. Additionally, in 2016, the results show that the quality perception of linear TV entertainment programs depended more on subjective elements such as liking and satisfaction than on objective elements, as it was in 2012. Finally, our findings are discussed, and some managerial implications and future research are suggested.

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Revisiting Quality Television: Audience Perceptions

Abstract: where he earned his Ph.D. His main areas of research are human resource management and quality management. His research has been published in journals such as

Cited by 5 publications

References 51 publications

The Growth of the offer and the Perceptions of Television Content Quality

The Growth of the offer and the Perceptions of Television Content Quality

Predictors of Television Programmes Quality in Tanzania: Analysis of Stakeholders’ Perspectives

Production values as program quality signals in Spanish linear TV: A comparison of two periods

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