Although after cracking, concrete has negligible tension capacity, the intact concrete between cracks within the tension zone of a reinforced concrete beam can still develop significant tensile stresses to contribute to the flexural stiffness of the concrete beam. Such a tension stiffening effect in a flexural member is not quite the same as that in an axial member because the tensile stresses in a cracked flexural member are induced not only by the steel reinforcement-concrete bond but also by the curvature of the flexural member. In this study, the tensile stresses developed in cracked concrete beams are analysed using a finite-element (FE) model that takes into account the non-linear biaxial behaviour of the concrete and the non-linear bond stress-slip behaviour of the steel reinforcement-concrete interface. Based on the numerical results so obtained, a tensile stress block is proposed for section analysis of the momentcurvature curves of reinforced concrete beams at both the uncracked and cracked states. It will be shown in part 2 of this paper that the tensile stress block may also be used for member analysis of the load-deflection curves of concrete beams without resorting to FE analysis.