“…Given the persistent emphasis of policy, academic, and practitioner discourses on promoting social innovation, deepening our understanding on the topic is of practical relevance and hence necessitates further enquiry. Additionally, since social innovation forms the essence of social enterprise activity (Chalmers, 2013;Zahra, Gedajlovic, Neubaum, & Shulman, 2009), facilitates pursuit of the enterprise's objective of creating positive social impact (Balser & McClusky, 2005), and, most importantly, determines organizational effectiveness (Herman & Renz, 1997;Kanter & Summers, 1987), there is need for studies that examine how social innovation in the social enterprise can be encouraged and effectively managed (Bright & Godwin, 2010;Bulut, Eren, & Seckin-Halac, 2013a;Cajaiba-Santana, 2013;Mulgan, Tucker, Ali, & Sanders, 2007;Pasricha & Rao, 2016;Phillips et al, 2015).…”