review on consumer’s attitude &amp; purchase behavioral intention towards green food products

Rustagi, Preeti; Prakash, Anshika

doi:10.53730/ijhs.v6ns1.7092

Cited by 7 publications

(5 citation statements)

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“…"Behavioral beliefs and attitudes" refer to how favorable or unfavorable a person perceives a behavior (Rustagi & Prakash, 2022). In other words, an attitude is an expression of liking or disliking something.…”

Section: Consumer Attitude and Green Purchase Intentionmentioning

confidence: 99%

Factors Influencing Green Purchase Intention Among Consumers in Mongolia

2024

EJBM

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Section: Consumer Attitude and Green Purchase Intentionmentioning

confidence: 99%

Factors Influencing Green Purchase Intention Among Consumers in Mongolia

2024

EJBM

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“…The rational behavior theory plays an important role in explaining individual attitudes and their influencing factors (Shi et al, 2021). Past studies have found that attitudes are the most significant motivators of purchase intention for organic cotton clothing (Hasan et al, 2022), upcycled fashion products (Yoo et al, 2021), green hotels (Wang, 2022), and green foods (Rustagi and Prakash, 2022).…”

Section: Attitudes Toward Organic Food Productsmentioning

confidence: 99%

The role of marketing stimuli and attitude in determining post-COVID buying decisions toward organic food products: evidence from retail consumers in Beijing, China

Jiang

Abdullah

Lim

et al. 2023

Front. Sustain. Food Syst.

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Customers are diverse, and their preferences have changed tremendously, especially post-pandemic, as many business organizations are facing major challenges in meeting those needs. Therefore, an in-depth understanding of consumer buying decisions plays a vital role to develop effective strategies. The aim of this study is to determine whether the marketing mix (4Ps) elements and their attitude have a significant effect on organic food product buying decisions among retail consumers in Beijing, China. A quantitative method was used in this study, whereby 334 questionnaires were physically collected randomly from walk-in customers at Walmart, Darunfa, and Yonghui supermarkets in Beijing, China. Based on the results of the hypothesis test using PLS-SEM, it was confirmed that product, place and promotional strategies had a significant positive relationship with attitude and consumer buying decisions. Interestingly, price had no effect and income was not a moderator. The results of this study provided relevant suggestions to marketing practitioners, especially organic food producers and retail stores on developing and implementing marketing strategies effectively to address changing consumer preferences.

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“…Consumer purchasing patterns, on the other hand, can vary substantially. For a long time, corporations and academics have been investigating consumer purchasing behavior (Rustagi & Prakash, 2022), but the intricacy of the buying process has made it extremely difficult to predict and manage trends (Nam, Dutt, Chathoth, & Khan, 2021).…”

Section: Literature Reviewmentioning

confidence: 99%

The role of financial accounting technology in improving customer relationship management in Jordanian banks

Almatarneh,

Zaqeeba,

Jebril

et al. 2023

5002

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This study aims to investigate the role of financial accounting technology in improving customer relationship management (CRM) in Jordanian banks. The study used a questionnaire survey based on previous relevant literature to obtain the necessary data. Using a quantitative analysis method, a random sample of 113 employees working in Jordanian banks was selected. The bootstrapping method was used to investigate the connection between financial accounting technology and CRM. To comprehend the significance levels, the path coefficients, T-values, and p-values are the most typical outcomes in the structural model. The direct effects showed that financial accounting technology, including innovation, flexibility and transparency, had a significant positive effect on CRM. In line with the results, relying on financial accounting technology in banking transactions enables the creation of global electronic markets that contribute to economic growth, and banks' use of financial accounting technology can provide high-quality services for customers. The outcome of this study lays the groundwork for future research to advance the knowledge in this field.

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review on consumer’s attitude & purchase behavioral intention towards green food products

Cited by 7 publications

References 0 publications

Factors Influencing Green Purchase Intention Among Consumers in Mongolia

Factors Influencing Green Purchase Intention Among Consumers in Mongolia

The role of marketing stimuli and attitude in determining post-COVID buying decisions toward organic food products: evidence from retail consumers in Beijing, China

The role of financial accounting technology in improving customer relationship management in Jordanian banks

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