“…The consumption of resources by humans in recent decades has surpassed all prior records, making the protection of the environment a major concern globally (Barbu et al, 2022).Thus, sustainability has become a key concern for individuals and organizations worldwide (Ahmad et al, 2022), and the growing consciousness regarding human activities' impact on the environment has led to an upsurge in demand for the product of environmental friendly (Chen et al, 2022;Gao et al, 2016). Because of the negative environmental impact of business activities such as deforestation, pollution, and wildlife harm, there is a growing demand for sustainable business practices (Naz et al, 2020).Green products can be achieved through the use of recycling strategies, energy-efficient designs, reduced packaging, and nontoxic materials (Sarkar et al, 2022). These products also known as environmentally friendly or eco-friendly products, are designed to have a low environmental impact throughout their lifecycle from production to disposal (Zeynalova & Namazova, 2022).The concern for environmental issues motivates a considerable number of consumers to show interest in buying eco-friendly products.…”