Gastroesophageal reflux disease is a chronic and relapsing disease. Its symptoms do not correlate well with the degree of reflux events or injury that pose a challenge in its management. Thus far, treatment modalities include lifestyle and dietary modifications, antacids and anti-secretory medications, and anti-reflux surgery. With an erratic symptomatology, high cost of treatment, and fear of complications and side effects, the dilemma arises as to when treatment is stopped. Diverse therapeutic strategies continue to advance to address such concerns. The rising trend of on-demand and intermittent proton pump inhibitor therapy has raised various issues regarding efficacy.Gastroesophageal reflux disease (GERD) has been traditionally defined as chronic symptoms or mucosal damage produced by abnormal reflux of gastric contents into the esophagus. 1 The diversity of clinical manifestations ranges from typical symptoms of heartburn and acid regurgitation to atypical symptoms such as chest pain, asthma, chronic cough and hoarseness. 2 Being a chronic disease, primary endpoints of treatment include healing of esophagitis and prevention of complications. 3,4 Rapid and complete symptom relief has become the crucial goal of physicians to meet the desired effect amongst the majority of patients to improve quality of life. So, evolving therapeutic modalities continue to captivate the interest of clinicians and researchers.A high relapse rate has been a challenge to pursue long-term treatment. However, symptoms do not correlate well with the degree of reflux events or injury. This leads to the concept that GERD is a symptom-driven disease. Treatment strategies include continuous and discontinuous, that is, intermittent and on-demand. 5 Continuous maintenance is physician driven and aims to eliminate recurrent relapses. This modality is most useful in treating patients with severe forms of GERD who frequently suffer a relapse in a short time after effectively discontinuing the initial treatment. 6,7 Intermittent therapy is likewise physician driven, consisting of administration of short, predetermined courses of therapy usually lasting for 1-2 weeks when symptoms recur. Ondemand therapy is patient driven, characterized by patients taking medications when they feel it necessary, without fixed durations.Discontinuous therapy has been given attention primarily due to reduction of medication cost. More significantly, it may decrease the rebound in acid secretion seen after prolonged continuous therapy. 8 This strategy is convenient and allows patients to be in control. Candidates for intermittent or on-demand treatment are patients with mild erosive esophagitis and nonerosive reflux disease (NERD). Mild esophagitis patients (Los Angeles A and B) frequently have a longer relapse-free interval compared with severe esophagitis. 3 NERD comprises the majority of GERD patients (50-70%). 2,9,10 Although heterogeneous, NERD patients often improve with antisecretory medications particularly with proton pump inhibitors (PPI). 11 NERD patien...