Reversible logistics are complex to manage due to the uncertainty involved in the range of quality products, product return time, and return volume. The purpose of reversible logistics (RL) is to reduce the raw material, the material for reuse and to respect the environment, which fits into some activities and purposes of the circular economy (CE), although in a broader concept. The optimized reverse logistics (RL) demonstrated by world examples and different brands also lead to better supply chain visibility, leading to benefits. The optimized reverse logistics demonstrated by domestic examples case study 1 (for pellets) and case study 2 (for pallets) also lead to better supply chain visibility, leading to benefits. The studies explore the impact that decisions made in the supply chain phases have on the overall level of "circularity". Optimized reverse logistics produces financial benefits while positively impacting the environment and business culture. Optimized reverse logistics also leads to better supply chain visibility, leading to benefits such as cost savings, greater customer satisfaction, better customer retention, faster and better service and reduced losses, improved sense of reduction of brand and waste, and greater sustainability.