Green supply chain increasingly gained interest in the last decade. What initially started as an effort to save environment has developed into a great business concept with increased profitability. Though various studies have been conducted in green supply chain, most of them have neglected the impact of deterioration and inflation. In this study, we develop an inventory model in green supply chain for deteriorating items considering recycling and reverse logistics taking inflation into account. It is assumed that remanufactured products will go to secondary market and have higher demand. Demand is assumed to be quadratic for remanufactured products while linear demand is followed for new products. Holding cost is assumed to be time dependent and deterioration is assumed to follow two-parameter Weibull distribution. The objective is to minimise total cost. Numerical and sensitivity analysis are carried out at the end of this paper.Keywords: green supply chain; GSC; deterioration; inflation; variable demand; reverse logistics; remanufacturing; Weibull distribution.Reference to this paper should be made as follows: Rani, S., Ali, R. and Agarwal, A. (2017) 'Green supply chain inventory model for deteriorating items with variable demand under inflation', Int.