This experience report describes the surprisingly beneficial introduction of feature modeling at KfW, a government promotional bank. On behalf of the government and based on promotional directives, KfW grants retail loans to small and medium enterprises, business founders, self-employed professionals, municipalities and private individuals. The promotional directives, called programs, define mandatory and optional properties of these loans. We have now successfully built a feature model from these properties. Our feature model will be presented with its outstanding characteristic, which is an additional subtree containing the programs as features. Complete and correct cross-tree constraints will also allow us to analyze and scope the portfolio, reduce complexity, and speed-up time-to-market. This is the advent of product line development at KfW. In order to standardize our portfolio, we have subsequently developed tools on top of the feature model, namely, a browser-based, multiuser configurator assisting non-technical-affine users in their product design, and a generator producing complete product documentation from the feature model and partial configurations. More applications are currently underway. This is our story of applying Software Product Line Engineering in banking, a domain where it is unusual or even unknown. We share our ideas, analyses, progress, and findings where the results have been thrilling us for the past two years and will continue to do so. CCS CONCEPTS • Software and its engineering → Software product lines; Requirements analysis; • Human-centered computing → Information visualization; • Applied computing → Online banking; • Social and professional topics → Automation.