Reverse bullwhip effect
in the automotive industry
Attila Turi
Abstract:Purpose: The goal of the paper was to analyze data from a short loop supply chain (supplier – manufacturer – customer), seek the reasons for the presence of the bullwhip effect (or a reverse bullwhip effect) and quantify its intensity within a practical case study from an automotive industry company based in Western Romania.Methodology: Data for this research were gathered over 27 weeks for the case of the most important 50 supplier-customer pairings of the manufacturing plant. The collected data were then ana… Show more
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