2021
DOI: 10.1016/j.jhtm.2021.02.004
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Revenue management and CRM via online media: The effect of their simultaneous implementation on hospitality firm performance

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Cited by 11 publications
(6 citation statements)
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“…First, tourism and hospitality has been one of the rapidly growing industries in Vietnam (Phuc and Nguyen, 2020). Second, characterized by high competitive intensity (Peco-Torres et al , 2021) and high environmental uncertainties (Javed et al , 2017), the hospitality industry is compelled to constantly find avenues to improve and innovate services in adaptation to the dynamic nature of its operating environment (Hassi, 2019). Third, the hospitality industry has realized and underscored the role of employee capability to develop innovative ideas in improving service quality (Javed et al , 2017).…”
Section: Methodsmentioning
confidence: 99%
“…First, tourism and hospitality has been one of the rapidly growing industries in Vietnam (Phuc and Nguyen, 2020). Second, characterized by high competitive intensity (Peco-Torres et al , 2021) and high environmental uncertainties (Javed et al , 2017), the hospitality industry is compelled to constantly find avenues to improve and innovate services in adaptation to the dynamic nature of its operating environment (Hassi, 2019). Third, the hospitality industry has realized and underscored the role of employee capability to develop innovative ideas in improving service quality (Javed et al , 2017).…”
Section: Methodsmentioning
confidence: 99%
“…When the market environment improves, government regulations become more comprehensive. Streamlining government processes can increase business efficacy, decrease the costs firms incur when communicating with the government, and reduce the burden on businesses by reducing political rent-seeking [ 55 ]. Moreover, in a stable and regulated business environment, the capital market can serve as a "reservoir" more effectively, thereby alleviating companies’ capital access issues to some extent [ 56 ].…”
Section: Empirical Analyses and Resultsmentioning
confidence: 99%
“…The results of a study by a team of scientists who proved the systematic complementation of financial, marketing and service business processes in the online environment which ensures the effectiveness of the value chain and consumer value of the hotel product and has a positive effect on business results are indicative as to positive impact of complementation of business processes in the format of revenue management and the CRM [27]. That is, the definition of digital functionality of the hotel industry business processes complementation in the format of revenue management and the CRM is targeted at creating an information environment for planning, monitoring, performance analysis, and formation of relationships between departments.…”
Section: Business Process Managementmentioning
confidence: 99%