Abstract:Purpose
Skin tone has been shown to impact the ability of darker-skinned athletes to maximize their earnings to potential earnings ratio. Additionally, studies of fan preference have found strong support for racial implications on team preference and ticket sales. The purpose of this paper is to test these theories empirically by examining the marginal impact of skin tone on top selling jerseys.
Design/methodology/approach
This study makes use of an ordered probit regression analysis to examine the impact of… Show more
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