2022
DOI: 10.1002/bsd2.226
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RETRACTED: Enterprise strategic plan: Service business model

Abstract: For the innovative development of the economy of Kazakhstan, marketing strategies for promoting innovative products concentrate scientific research and become a new element in the process of managing the market activities of enterprises. The purpose of the study was to determine the place of servitisation in Kazakhstani business, measure the level of servitisation and study the attitude of participants in the industrial market to the new strategy. To achieve the goal set within the framework of this study, mar… Show more

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Cited by 4 publications
(2 citation statements)
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“…In addition, it is advisable to organize a pyramidal incentive scheme, in which the department head receives the bonus, whose employees make the most significant contribution to the company's development in improving its organization. These provisions can be reflected in a separately issued regulation on innovation and in the provision of incentives (Maldynova et al, 2023).…”
Section: Organizational and Legal Supportmentioning
confidence: 99%
“…In addition, it is advisable to organize a pyramidal incentive scheme, in which the department head receives the bonus, whose employees make the most significant contribution to the company's development in improving its organization. These provisions can be reflected in a separately issued regulation on innovation and in the provision of incentives (Maldynova et al, 2023).…”
Section: Organizational and Legal Supportmentioning
confidence: 99%
“…Asymmetry is one of the critical features of the new “markets of tomorrow.” The Fourth Industrial Revolution simultaneously strengthened and increased asymmetries, which are treated in this article as countries' inequalities in developing and disseminating knowledge, innovation, technologies, and economic digitalization (Atif, 2023; Maldynova et al, 2023; Narkhede & Rajhans, 2022; Rennings et al, 2023).…”
Section: Introductionmentioning
confidence: 99%