RETRACTED: Current trends in the formation and development of insurance marketing in Ukraine

Kniazieva, Tetiana; Shevchenko, Anna; Yaroshenko, Oleg M.; Inshyn, Mykola; Yakovlyev, Oleksandr A.

doi:10.1111/rmir.12185

Cited by 12 publications

(7 citation statements)

References 9 publications

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“…Second, agriculture does not use marketing techniques and communications in particular to their full potential, especially small and medium-sized businesses. The notion of marketing is frequently reduced in Ukraine's agricultural sector to trade, which is constrained and prevents the adoption of contemporary methods from yielding extra benefits [43].…”

Section: Internet Communications In Ukrainementioning

confidence: 99%

Internet Tools in Marketing Communications of Agribusinesses in Ukraine

Kuzyk¹

2023

ujar

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Modern technologies have expanded into allspheres of the human activity, including a marketing one. As for the marketing sphere, it especially concerns promotion policies and marketing communications. The Internet allowed a lot of companies and business to get closer to their clients regardless of their location and their language. Because of the Internet advertising and its type, the companies got an opportunity to send messages to the strictly defined target audience and the consumers can sift them out and select only those of a special interest at a particular moment. Many technologies capable of boosting the effectiveness of the marketing communications requests have recently emerged, which determines the relevance of the study. Thus, the use of Google Ads, SEO promotion, and social media permits to analyse accurately the communications campaign results and establish strong feedback with a potential client. The aim of the study -the analysis of the spread of the Internet and social networks in Ukraine agribusiness, which testifies -considerable prospects of the Internet advertising and the Internet communications usage by agro-industries and companies. Despite the noteworthy advantages of these tools, the volumes and the level of their use by Ukrainian agribusiness are not sufficient neither in the B2C marketing nor in the B2B one. On the one hand, it is attributed to the focus of many agribusinesses on the external market. On the other hand, it is caused by the deficient understanding of marketing and its tools by companies. The coronavirus crisis with its restrictions proved the necessity to apply different Internet tools in all businesses in Ukraine, particularly in the agro-industries. The war made it difficult to use internet tools and forced us to adapt quickly to new realities. As a result of this article, an algorithm for positive marketing communication campaigns during the war was developed, it was concluded that they should employ modern means of communications with the target audience, resort to experience in other spheres, introduce marketing tools into their activities and cultivate an efficient marketing communication policy.

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Section: Internet Communications In Ukrainementioning

confidence: 99%

Internet Tools in Marketing Communications of Agribusinesses in Ukraine

Kuzyk¹

2023

ujar

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“…3) The marketing stage of the formation of innovative development of entrepreneurship takes place at the expense of marketing innovations and should involve the use of the latest technologies and new ideas (Kniazieva et al, 2021);…”

Section: Intoductionmentioning

confidence: 99%

Development of Innovative Intrepreneurship in Context of European Integration

Zabashta¹

2023

R. Econ. and Finan.

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The concept of "innovative development of entrepreneurship" is analyzed, substantiated and researched in the article. The article examines the theoretical aspects of innovative entrepreneurship formation in the conditions of European integration. The essence of "innovation" concept is also defined. The concept of "innovations" is considered on the example of principles. The relationship between the main concepts of innovatics is analyzed as well. It was determined the impact on the innovative development of entrepreneurship in the conditions of European integration. The concept of "startup" was studied and the main characteristics of a startup are defined. The article presents the improvement of innovative entrepreneurship development in the conditions of European integration. It has been studied that in the conditions of European integration, an algorithm forming strategy for innovative development of entrepreneurship has been formed, which reflects the main stages of development. The concept of "cluster" is defined. The priority areas of ensuring the improvement of innovative development of entrepreneurship have been analyzed. It was examined the processes of ensuring the development plan of innovative entrepreneurship in the article. It was also determined that technological innovations are the basis of the innovative development of entrepreneurship. The main goal of the work is to substantiate and deepen the theoretical foundations of innovative development of entrepreneurship in the conditions of European integration. The following research methods are used in the article: methods of analysis and formalization; the method of synthesis is a combination of the parts obtained during the analysis into a whole (the method of synthesis in scientific creativity can take different forms depending on the properties of the investigated object of "innovative development", "innovative development of entrepreneurship"); method of logical generalization (when defining and formulating the scientific foundations of innovative development of entrepreneurship); abstract-logical method (for theoretical generalization of research and conclusions); the method of observation (when determining the features of the development of innovative entrepreneurship); methods of induction and deduction (clarification of the subject and formulation of the research problem). Scientific works of domestic and foreign scientists on the issues of the development of innovative entrepreneurship, textbooks, Internet resources, reporting data of industrial enterprises, special scientific and other sources were used as a research basis.

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“…General José María Córdova ISSN 1900-6586 (print), 2500-7645 (online) of legal rules regulating relations in the information sphere is being developed to achieve and maintain an appropriate level of information security in society (Kniazieva et al, 2021). Moreover, state administration bodies' main directions of activity are being determined.…”

Section: Revista Científicamentioning

confidence: 99%

International and national standards on societal information security

Lykhova,

Servatiuk,

Shamsutdinov

et al. 2022

Rev. Cient. Gen. José María Córdova

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This research focuses on information security as a social state, its aspects and characteristics, information security standards, and its impact on improving the information security process. It emphasizes the multidisciplinary nature of the issue of information security. Several methods are employed in this study, including formal-logical and system-structural methods, methods of generalization, and comparative law. Documentary analysis is used to examine the regulatory framework concerning information security and the main international and national information security standards. Three levels of information security are identified –personal, social, and state. It concludes that the levels differ depending on their degree within the information space.

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RETRACTED: Current trends in the formation and development of insurance marketing in Ukraine

Cited by 12 publications

References 9 publications

Internet Tools in Marketing Communications of Agribusinesses in Ukraine

Internet Tools in Marketing Communications of Agribusinesses in Ukraine

Development of Innovative Intrepreneurship in Context of European Integration

International and national standards on societal information security

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