RETRACTED ARTICLE: The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy

Zhang, Chen; Gong, Taisheng

doi:10.1007/s10660-022-09628-7

Cited by 11 publications

(11 citation statements)

References 24 publications

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“…The displacement descriptor is used to compute the distance between a joint i and a position l in space and is commonly used to describe the distance between two joints, the joint to the center of mass of the body, the distance from the joint to the ground, etc., and can be expressed in Equation (12):…”

Section: Ethnic Folk Dance Movement Descriptor Designmentioning

confidence: 99%

“…At the same time, colleges and universities, as the main position for the transmission of excellent Chinese traditional culture, pay great attention to the teaching of ethnic folk dance, and dance teachers are committed to the promotion and dissemination of ethnic folk dance, which has cultivated a batch of excellent ethnic folk dancers [11][12][13]. With the rapid development of the times, there are still a series of problems in the teaching of ethnic folk dance in colleges and universities, such as teachers' insufficient reserves of traditional cultural knowledge, lack of penetration of traditional culture in the teaching process, irrational curriculum settings of ethnic folk dance, backward teaching mode and teaching methods, etc., which restricts the effect of ethnic folk dance teaching in colleges and universities, and also influences the process of curriculum reform in colleges and universities [14][15][16].…”

Section: Introductionmentioning

confidence: 99%

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The Inheritance and Development of Ethnic Folk Dance in Dance Teaching under the Background of Informatization

Xiong

2024

Applied Mathematics and Nonlinear Sciences

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With the arrival of the informationization era, the inheritance and development of ethnic folk dance in dance teaching faces new challenges and opportunities. This paper discusses effectively inheriting and developing ethnic folk dance under informationization. The research methodology includes the Analysis of folk dance movement characteristics, movement capture and feature extraction based on Kinect acquisition technology. The results show that the dancer’s movement data can be accurately recorded by Kinect capture technology, and the error of capture coordinates can be minimized up to 1.115. The study also finds that the dance movement features can be effectively extracted using Gaussian Mixture Model Background Subtraction and Median Filtering preprocessing techniques. In addition, the “Trinity Teaching Assistive Technology” proposed in this study can improve teaching quality. The application of information technology not only promotes the scientific and standardized teaching of folk dance, but also helps improve students’ skills and creativity.

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Section: Ethnic Folk Dance Movement Descriptor Designmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

The Inheritance and Development of Ethnic Folk Dance in Dance Teaching under the Background of Informatization

Xiong

2024

Applied Mathematics and Nonlinear Sciences

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“…Tencent teamed up with Golden Age to create a way of exchanging WeChat and film resources, and WeChat's wallet tried to give the film success marketing. According to the cooperation agreement, WeChat's wallet launched an online booking platform with this powerful ally and had a high degree of concern for the film [9]. There were many tickets to attract mobile users in WeChat, to improve user viscosity and expand access to the WeChat field, and the film could also use Tencent's resources to carry out more in-depth marketing promotion.…”

Section: The Internet Marketing Strategies Of Golden Agementioning

confidence: 99%

The New Media Marketing Strategies of Chinese Low-Budget Art House Films

2022

FAR

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Marketing is a vital part of the film industry; film marketing uses various methods to let audiences know about a film and then go to the cinema to watch it. Compared with the western film industry, the marketing consciousness in the Chinese film industry started late. Also, due to the relatively special art form, the low-budget art house films always failed to carry out effective marketing with cost restrictions as a result. However, emerging social media offers new opportunities for the marketing of low-budget art house films, which provides filmmakers with a convenient and inexpensive advertising platform. New media film marketing is more and more involved in the whole process of film production and distribution, and it affects the box office results to a great extent. Therefore, the new media film marketing plays an important role in the development of the film industry. The research on how Chinese low-budget art house films use new media for marketing is very useful for the Chinese film industry.

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“…To initiate a discussion and research on the collaborative apparel consumption industry. Literature [7] for the development of the HCC industry and digital marketing for in-depth investigation, the results show that the HCC brand marketing channel is single, mainly through social media to promote the HCC platform of digital and cross-border marketing, can build a flexible digital supply chain and strengthen the social media marketing, integration of on-line and off-line resources, to enhance the competitiveness of overseas. Australian farmers' perceptions and levels of digital economic inclusion are analyzed by Literature [8] in accordance with the ADII model.…”

Section: Introductionmentioning

confidence: 99%

A Social Network Analysis Approach to Explore the Dualistic Interaction between the Digital Economy and Industrial Economics

Ding,

Huang

2024

Applied Mathematics and Nonlinear Sciences

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In recent years, the digital economy has continuously innovated the traditional industrial economy and brought about the continuous optimization of economic structure. In recent years, the digital economy has continuously innovated the traditional industrial economy and brought about continuous optimization of economic structure. By combining the AP clustering algorithm, this paper creates a representative viewpoint extraction model that extracts the relevant features of relevant variables and generates a more representative economic viewpoint. The social network structure between the digital economy and industrial economics is analyzed using the social relationship graph. Using the information gain calculation formula, the correlation calculation is carried out on the characteristics of variables with stronger relationships and larger information gain. Meanwhile, the correlation coefficient between variables with larger information gain is calculated by Spearman’s coefficient. The influencing factors of industrial economic development under the digital economy are analyzed through three dimensions, and the theoretical model of group effect analysis is constructed to analyze the binary interaction between the two. Through the method of empirical analysis, the interaction between the digital economy and the industrial economy is tested in terms of smoothness and cointegration. HP filtering, as well as impulse response analysis, are carried out to analyze the interaction between the two in A. After 9 groups of experiments, the cointegration number of the original hypothesis is 0 or ≥1, the original hypothesis is rejected at a significance level of 1%, and the eigenvalues range from 67.4566 to 69.7445, and there is a correlation between the two. The impulse response value of the industrial economy improves from 0.0002 to 0.001. The development of the digital economy will lead to the development of the industrial economy.

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RETRACTED ARTICLE: The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy

Cited by 11 publications

References 24 publications

The Inheritance and Development of Ethnic Folk Dance in Dance Teaching under the Background of Informatization

The Inheritance and Development of Ethnic Folk Dance in Dance Teaching under the Background of Informatization

The New Media Marketing Strategies of Chinese Low-Budget Art House Films

A Social Network Analysis Approach to Explore the Dualistic Interaction between the Digital Economy and Industrial Economics

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