“…Service quality has been increasingly recognized as a critical factor in the success of any business (Parasuraman et al , 1988; Sharabi and Davidow, 2010; Cronholm and Salomonson, 2014; Abu Jadayil et al , 2013; Shakoor et al , 2017a, 2017b, 2017c, 2017d, 2017e). The topic of measuring service quality has been studied widely in the past few decades (Taap et al , 2011; Abu Jadayil, 2011; Shakoor et al , 2017a, 2017b, 2017c, 2017d, 2017e). Several researchers and scholars studied various dimensions, concepts and models of service quality to eliminate waste, improve quality, meet customer expectation and satisfaction and increase profitability in service organizations (Ghobadian et al , 1994; Amorim and Saghezchi, 2014).…”