2021
DOI: 10.29036/jots.v12i23.261
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Rethinking Westernization in Destination: Tourists’ Perception of a Touristic City

Abstract: The impacts of westernization are increasing globally in the tourism entrepreneurship practices. Understanding it contributes to the growth and sustainability of the business even in local touristic cities. This paper aims to judge tourists’ perception of westernization about one of the most important touristic cities – Pokhara, Nepal. Purposive sampling was used to collect responses from 248 tourists in Pokhara, which included both open and closed-ended questionnaires. In order to understand the perception of… Show more

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Cited by 9 publications
(8 citation statements)
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References 41 publications
(53 reference statements)
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“…Further it can be presented as: Y = α 0 + β 1 age + β 2 gender + β 3 maritalstatus + β 4 levelofeducation + β 5 profession+ β 6 financialconditions + β 7 spendingpattern+ β 8 scalepurchasing+ β 9 travellingpattern+ β 10 referencegroup + β 11 family + β 12 security + β 13 motivation + β 14 perception + β 15 attitudes + β 16 beliefs + ε Where, Y = Awareness level (i= 0, 1, 2) X = Independent variables (Independent variables are explained in detail in table 4) ε = Error terms (Devkota et al, 2021)…”
Section: Ordered Logistic Modelmentioning
confidence: 99%
“…Further it can be presented as: Y = α 0 + β 1 age + β 2 gender + β 3 maritalstatus + β 4 levelofeducation + β 5 profession+ β 6 financialconditions + β 7 spendingpattern+ β 8 scalepurchasing+ β 9 travellingpattern+ β 10 referencegroup + β 11 family + β 12 security + β 13 motivation + β 14 perception + β 15 attitudes + β 16 beliefs + ε Where, Y = Awareness level (i= 0, 1, 2) X = Independent variables (Independent variables are explained in detail in table 4) ε = Error terms (Devkota et al, 2021)…”
Section: Ordered Logistic Modelmentioning
confidence: 99%
“…Tourism has become a global phenomenon and its contribution in cultural value has increased rapidly. Many nations consider tourism to be a significant source of foreign revenue (Devkota et al, 2021a;Devkota et al, 2021b). Presenting a comprehensive view, the results of tourism contribution on cultural promotion are important for marketers (Pradana, 2018).…”
Section: Tourism Contribution On Cultural Promotionmentioning
confidence: 99%
“…11, No. 1, p. 95-116;DEVKOTA, N. et al: Rethinking Westernization in Destination: Tourists' Perception of a Touristic City. In Journal of Tourism and Services, 2021, Vol.…”
Section: Introductionmentioning
confidence: 99%