“…Kim, 2010;Mahesh et al, 2011;Wen & Dong, 2013;Lian et al, 2014) argue that security is the most critical concern for adopting cloud computing, and there are numerous conceptual frameworks that incorporate security as an important component of customer management (Goode et al, 2015). Moreover, given the importance of security and privacy in SaaS (Gupta et al, 2013), motivating users requires the SaaS vendor to show its ability, goodwill, and contractual promise keeping (Chou & Chiang, 2013) -such issues are specially important since in this study the explanation about costs of service (Q 24 ) and the clarity of the limitations of use and contracting services (Q 25 ) are considered high priority items.…”