Rethinking the ‘New’ Public Diplomacy

Hocking, Brian

doi:10.1057/9780230554931_2

Cited by 87 publications

(50 citation statements)

References 6 publications

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“…New PD brings a stronger focus not only on cultural relations and trust building, but also networking of interests, cultures, and diplomacy itself. Hierarchical information flow (marketing, propaganda, advertising, public relations) models of PD are challenged today by new PD models that stress policy formation networking and collaborative policy making over unilateral policies sold by good selling techniques (Hocking, 2007). While new PD is less one-way informational than new PD, which is more dialogic and cooperative, we have to question the equation of the old PD with broadcasting.…”

Section: The New Public Diplomacymentioning

confidence: 99%

Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement

Hacker

Mendez

2016

MaC

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This article explores how strategic communication, public diplomacy, international governmental broadcasting, and social media networking can be brought together in a system of strategic influence and global engagement. The analysis offers a contrasting approach to various views of public diplomacy or strategic communication which privilege one form of governmental influence over others and treat partial aspects of national persuasion as complete pictures of government communication aimed at foreign audiences. Because so much of public diplomacy literature today emphasizes social media, it is necessary to determine how specific tools of influence such as international broadcasting, can be used in ways that fit new thinking in public diplomacy as well as continuously emerging new media ecologies.

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Section: The New Public Diplomacymentioning

confidence: 99%

Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement

Hacker

Mendez

2016

MaC

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“…"Public diplomacy comprises the efforts of governments from one nation to send messages directly to the "people" in another country and is part of soft power" (Coombs & Holladay, 2010: p. 299). This is a constantly evolving form of communication and interaction, which responds to changes in the political, social and technological environment (Hocking, 2005). One possible concise definition is as follows.…”

Section: Public Diplomacy Soft Power and Persuasionmentioning

confidence: 99%

Perception of Russia's soft power and influence in the Baltic States

Simons

2015

Public Relations Review

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a b s t r a c tThis paper seeks to explore and analyse the different means and mechanisms of influence employed by Russia on the three Baltic States (Estonia, Latvia and Lithuania). By influence, it means the attempt to try and get another country to behave in a manner that benefits the influencer's policy and/or interests. As such, this can entail exerting one of two forms of power, hard or soft (as defined by Nye, 2004) to bring about the compliance. The current paper restricts its focus to those mechanisms related to shaping opinion and perception, such as public diplomacy (in its various forms).To begin with the paper shall define the various concepts used -influence, power and public diplomacy. It shall then shift to the different Russian institutions that have been created to shape and manage influence, such as Russky Mir or Rossotrudnichestvo. Plus there are those other elements that exist in the region -Russian compatriots and Russian language media (both local and external to the Baltic States). Then the paper shall deal with relations between Russia and the Baltic States, with a focus upon recent history. Sources shall not be limited to academic literature and mass media resources, but will also include interviews for an 'insider' perspective on the issue. The responses shall be used to address the following question: How do people in the Baltic States perceive Russian soft power and influence?

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“…Although not yet suffi ciently understood, the nonstate sources of state soft power are receiving increasing attention (Hocking 2005;Lord 2006;Nye 2004;Riordan 2005;Zahran and Ramos 2010). The existing research on this subject, however, focuses on soft power as state resources such as public diplomacy (Lord 2006;Richmond 2003;Rugh 2006) rather than soft power as desired behavior from others.…”

Section: Soft Power Of American Missionary Universities In the Middlementioning

confidence: 99%

The University as a Transnational Actor with Transnational Power: American Missionary Universities in the Middle East and China

Bertelsen¹

2014

APSC

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Rethinking the ‘New’ Public Diplomacy

Cited by 87 publications

References 6 publications

Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement

Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement

Perception of Russia's soft power and influence in the Baltic States

The University as a Transnational Actor with Transnational Power: American Missionary Universities in the Middle East and China

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