2023
DOI: 10.1080/21645515.2022.2163811
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Rethinking the frontiers of vaccine acceptance: Impact of visual messages in promoting the actual intake of COVID-19 vaccines among vulnerable populations

Abstract: Studies on COVID-19 vaccine mainly focused on behavior intention and rarely on actual intake. This study attempted to fill this gap by assessing the impact of visual artistic messages on COVID-19 vaccination among victims of insecurity. The study was a quasi-experiment involving 362 victims of insecurity. There were two groups in the quasi experiment known as control and treatment groups. The former did not receive the intervention while the latter did. The results of the study revealed that vaccination among … Show more

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Cited by 2 publications
(1 citation statement)
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References 27 publications
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“…93–97 Improved institutional communication, using social media as a thermometer of user sentiment and a tool to disseminate usable and evidence-based content, and strong education campaigns are indispensable to stem the VH phenomenon. 98 We also observed, especially during the COVID-19 pandemic, how the difficulty in communicating the fundamental importance of vaccination to the population can have adverse outcomes on the immunization campaign, as observed during the Vaxveria case or the insufficient COVID-19 vaccination coverage in children aged 5–11 years. Indeed, it should be considered that the COVID-19 pandemic has been observed to increase VH toward all vaccinations.…”
Section: Recommendations and Future Perspectivementioning
confidence: 70%
“…93–97 Improved institutional communication, using social media as a thermometer of user sentiment and a tool to disseminate usable and evidence-based content, and strong education campaigns are indispensable to stem the VH phenomenon. 98 We also observed, especially during the COVID-19 pandemic, how the difficulty in communicating the fundamental importance of vaccination to the population can have adverse outcomes on the immunization campaign, as observed during the Vaxveria case or the insufficient COVID-19 vaccination coverage in children aged 5–11 years. Indeed, it should be considered that the COVID-19 pandemic has been observed to increase VH toward all vaccinations.…”
Section: Recommendations and Future Perspectivementioning
confidence: 70%