Rethinking Quality of Experience for Metaverse Services: A Consumer-Based Economics Perspective

Du, Hongyang; Ma, Bohao; Niyato, Dusit; Kang, Jiawen; Xiong, Zehui; Yang, Zhaohui

doi:10.1109/mnet.131.2200503

Cited by 21 publications

(6 citation statements)

References 14 publications

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“…The feeling of presence and realism are also widely agreed‐upon attributes of the metaverse (Kim et al, 2023; Oh et al, 2023; Zhang et al, 2022). Few studies also stress the quality of the metaverse experience and its effect on adoption behaviour (Du et al, 2023; Gadalla et al, 2013). These factors can significantly influence the acceptance and intention to use the metaverse.…”

Section: Metaverse: Concept and Componentsmentioning

confidence: 99%

Perceptions and drivers of the metaverse adoption: A mixed‐methods study

Adhini,

Prasad

2024

Int J Consumer Studies

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Metaverse has garnered considerable attention in recent times. Given its swift pace of development, it is imperative to study the adoption of the metaverse. This study analyses the perceptions and drivers influencing the behavioural intention to use the metaverse among Generation Z and millennials by employing a sequential mixed‐methods approach. In the first stage of the study, in‐depth expert interviews were conducted (n = 20), and the subsequent stage featured a countrywide survey (n = 1253). The outcomes of this study indicate that perceived usefulness, personal innovativeness, perceived enjoyment, facilitating conditions, telepresence, social presence, trust, and regulatory support influence attitudes and behavioural intentions towards the metaverse. The findings also reveal a significant difference in the strength of a few relationships across age, gender, and income levels, shedding light on the crucial factors for organisations seeking to position themselves strategically among various demographic groups. This study significantly contributes to the existing knowledge on emerging optimistic and pessimistic perceptions and factors affecting the adoption of the metaverse. By harnessing these outcomes, organisations can enhance the development and promotion of metaverse experiences.

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Section: Metaverse: Concept and Componentsmentioning

confidence: 99%

Perceptions and drivers of the metaverse adoption: A mixed‐methods study

Adhini,

Prasad

2024

Int J Consumer Studies

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“…2 VMUs that consist of drivers and passengers, can access the vehicular metaverse through VTs to enjoy immersive virtual experiences, for example, Augmented Reality (AR) navigation, virtual games and virtual traveling. 3 Virtual traveling specifically involves utilizing interactive technologies like Virtual Reality (VR) and AR to fully immerse individuals in the metaverse's virtual world, allowing for a realistic travel experience. One application of VTs for smart driving is to forecast the collision risks as warning and safety instructions for VMUs.…”

Section: Vehiclementioning

confidence: 99%

“…The authors in Reference 17 proposed a stochastic optimal resource allocation scheme based on random integer programming to minimize the cost of the virtual service provider. For QoS optimization, the authors in Reference 3 reconsidered QoS and proposed a framework that simultaneously considered the metaverse system design, the utility of consumers, and the profitability of the Metaverse Service Providers (MSPs). The authors in Reference 18 proposed distributed and centralized approaches to study the joint optimization problem of user association and resource pricing for metaverses.…”

Section: Related Workmentioning

confidence: 99%

“…Vehicle Twins (VTs) that act as a critical component in the vehicular metaverse, are highly accurate and large-scale digital replicas that cover the entire life cycle of vehicles and Vehicular Metaverse Users (VMUs) [2]. VMUs that consist of drivers and passengers, can access the vehicular metaverse through VTs to enjoy immersive virtual experiences, e.g., AR navigation, virtual games and virtual traveling [3]. Virtual traveling specifically involves utilizing interactive technologies like Virtual Reality (VR) and Augmented Reality (AR) to fully immerse individuals in the metaverse's virtual world, allowing for a realistic travel experience.…”

Section: Introductionmentioning

confidence: 99%

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Blockchain‐assisted twin migration for vehicular metaverses: A game theory approach

Zhong,

Wen,

Zhang

et al. 2023

Trans Emerging Tel Tech

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As the fusion of automotive industry and metaverse, vehicular metaverses establish a bridge between the physical space and virtual space, providing intelligent transportation services through the integration of various technologies, such as extended reality and real‐time rendering technologies, to offer immersive metaverse services for vehicular metaverse users (VMUs). In vehicular metaverses, VMUs update vehicle twins (VTs) deployed in RoadSide Units (RSUs) to obtain metaverse services. However, due to the mobility of vehicles and the limited service coverage of RSUs, VT migration is necessary to ensure continuous immersive experiences for VMUs. This process requires RSUs to contribute resources for enabling efficient migration, which leads to a resource‐trading problem between RSUs and VMUs. Moreover, a single RSU cannot support large‐scale VT migration. To this end, we propose a blockchain‐assisted game approach framework for reliable VT migration in vehicular metaverses. Based on the subject logic model, we first calculate the reputation values of RSUs considering the freshness of interaction between RSUs and VMUs. Then, a coalition game based on the reputation values of RSUs is formulated, and RSU coalitions are formed to jointly provide bandwidth resources for reliable and large‐scale VT migration. Subsequently, the RSU coalition with the highest utility is selected. Finally, to incentivize VMUs to participate in VT migration, we propose a Stackelberg model between the selected coalition and VMUs. Numerical results demonstrate the reliability and effectiveness of the proposed schemes.

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“…Whereas research on metaverse services primarily focused on technological advancements in the past [6], recent efforts emphasize the necessity of a fundamental shift toward a customer-oriented approach to evaluating the quality of metaverse services [7], [8]. The customer-oriented approach has been employed to characterize customers' perceptions and reactions arising from the utilization or anticipated utilization of a product, system, or service [9].…”

Section: Introductionmentioning

confidence: 99%

Identification of Key Service Features for Evaluating the Quality of Metaverse Services: A Text Mining Approach

Kim,

Yoo

2024

IEEE Access

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Recent advances in the metaverse have revolutionized the way services are experienced, creating a virtual world that seamlessly blends real-life and digital experiences. While research on metaverse services has traditionally focused on technological advancements, recent efforts emphasize the need for a customer-oriented approach to evaluating service quality. However, few studies have explored this customeroriented approach. To address this gap, this paper identifies and prioritizes nine service features that significantly influence customer satisfaction in metaverse services from a customer-oriented perspective. In particular, this study analyzed 437,527 online customer reviews of Roblox, Bitmoji, and VRchat by employing text mining and machine learning algorithms, such as topic modeling, sentiment analysis, and logistic regression. As a result, the 'co-experience' feature emerges as a crucial factor, closely aligned with user objectives when engaging with metaverse services. These findings provide valuable insights for service managers to enhance their offerings effectively, positioning them favorably in the evolving metaverse landscape.

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Rethinking Quality of Experience for Metaverse Services: A Consumer-Based Economics Perspective

Cited by 21 publications

References 14 publications

Perceptions and drivers of the metaverse adoption: A mixed‐methods study

Perceptions and drivers of the metaverse adoption: A mixed‐methods study

Blockchain‐assisted twin migration for vehicular metaverses: A game theory approach

Identification of Key Service Features for Evaluating the Quality of Metaverse Services: A Text Mining Approach

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