“…Sources of normative messages about sex also include religious groups and the mass media (Brewster, Cooksey, Guilkey, & Rindfuss, 1998;Keller & Brown, 2002;Zaleski & Schiaffino, 2000). Social norms are said to have substantial impact on the motivation to practice safe sex and to abstain from risky sexual behavior (Hynie, Lydon, Cote, & Wiener, 1998;Kowalewski, Henson, & Longshore, 1997;Stanton et al, 2002;Zaleski & Schiaffino, 2000). Studies have shown condom use to be strongly affected by peer norms about condom use (Ford & Wirawan, 2002;Latkin,, Forman, Knowlton, & Sherman, 2003) and perceptions of peer condom use (Stanton et al, 2002), although among some groups, perceptions of peer condom use may not be as important (Brown et al, 2004).…”