Rethinking affective polarization and sharing of emotions in digital platform ecosystems. Theories and research practices

Artieri, Giovanni Boccia; García-Bilbao, Pedro A.; Rocca, Gevisa La

doi:10.1080/03906701.2021.1947949

Cited by 9 publications

(8 citation statements)

References 10 publications

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“…What we are witnessing is, on the one hand, the rise of the platform as the dominant infrastructure and economic model of the web and, on the other, the convergence with social media, as platforms, in building an increasingly integrated ecosystem. To enable this process, the tech companies have operated on dynamics relating to decentralization in data production and re-centralization of data collection, aiming at: (a) making the external data "platform ready, " i.e., suitable for operation in the platform model-for example, with the use of the Facebook "Like" button for content on the web; (b) making internal data useful for third-party development-for example, the increasingly regulated use of API (Application Programming Interface), which allow you to access a portion of the platform data for your own purposes (Boccia Artieri et al, 2021c).…”

Section: Appraisal Of the Second Main Streammentioning

confidence: 99%

Research using hashtags: A meta-synthesis

Rocca

Artieri

2022

Front. Sociol.

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In the last 20 years, research using hashtags has grown considerably. The changes that occurred in the digital environment have influenced their diffusion and development. Today, there is considerable research on hashtags, their use, and on hashtag activism. Likewise, there is a growing interest in their descriptive measures and their metrics. This article aimed to provide a review of this area of research and studies to outline the traits of hashtag research, which are yet nascent. To achieve this, we used a meta-study to produce a meta-synthesis capable of bringing out similarities and differences in research using hashtags and identifying spaces for the generation of new knowledge.

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Section: Appraisal Of the Second Main Streammentioning

confidence: 99%

Research using hashtags: A meta-synthesis

Rocca

Artieri

2022

Front. Sociol.

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“…This global process of replicating affects would not simply be a matter of randomly repeated emotions and behaviors but would concern a form of organized contagion that shows ‘how affect moves through … across various political contexts [and] … through processes of circulation, engagement, and assemblage’ (Lara et al 2017 , p. 34). Like the organization of platform-media structures that transmutes affective life leading to ‘precise rules of feeling’ (Boccia Artieri et al 2021 , p. 226), these processes can also influence the ways in which hysterical symptoms and behaviors are globally and uniformly manifested as in the example of mask-wearing to be discussed shortly.…”

Section: Subjectivity Under Siegementioning

confidence: 99%

Affectivity, subjectivity, and vulnerability: on the new forces of mass hysteria

Lee

2022

Subjectivity

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Affect theory raises greater awareness of non-representational forces in social life that can shape different levels of subjectivity in ways that may not be immediately known to the subjects. In outbreaks of mass hysteria when subjects are suddenly exposed to bizarre and extreme behaviors, the question of affect becomes a key to understanding how their subjectivity is impacted by situations that seemingly slip immediate control. Hysterical subjectivity occurs not from unconscious forces but from affective contagions spreading throughout network assemblages. These are flows of fear and conflict that with non-conscious influences constitute the new forces of mass encounters. In these encounters, micro-flows of imitation are automatized by various assemblages of intention and action to produce repeatable contagions of affects and behaviors. The occurrence of the COVID-19 pandemic demonstrates the power of these flows as facilitating a global affectivity of mass hysteria. It is an affectivity in which imitation takes on a central role as technology of the social for the behavioral control of mass populations. Ubiquitous mask-wearing in the pandemic is not only seen as a prophylactic against viral infection but also intended as a mandated form of mimicry for propagating the new politics of virality. These are politics that empower fear as an agent of cascading contagions paralyzing social, cultural, and economic life around the world.

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“…Relational labour is therefore associated with platform business models that aim to structure and encourage profitable emotional connections between people and so ‘interfere’ with routine forms of emotional work; the effort we all undertake to maintain connections to others, but that is outside the market and involves no commercial exchange or profit. Relational labour feeds into platform profitability via the ongoing production of emotional alignments, which circumscribe ‘the forms and possibilities of relationships between people’ (Boccia Artieri et al, 2021, p: 226) and perpetuate consumers’ platform dependency or fidelity. Given revelations that platforms can encourage and even structure specific discrete emotions to increase engagement and profitability (Boccia Artieri, 2021; Helmond, 2015; Illouz and Kotliar, 2022), understanding how this is experienced by consumers as they relate to each other is imperative.…”

Section: Introductionmentioning

confidence: 99%

“…Relational labour feeds into platform profitability via the ongoing production of emotional alignments, which circumscribe ‘the forms and possibilities of relationships between people’ (Boccia Artieri et al, 2021, p: 226) and perpetuate consumers’ platform dependency or fidelity. Given revelations that platforms can encourage and even structure specific discrete emotions to increase engagement and profitability (Boccia Artieri, 2021; Helmond, 2015; Illouz and Kotliar, 2022), understanding how this is experienced by consumers as they relate to each other is imperative.…”

Section: Introductionmentioning

confidence: 99%

Platformised possessions and relational labour

Denegri-Knott,

Jenkins,

Molesworth

et al. 2023

Marketing Theory

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In this article, we focus on relational labour as a form of emotional labour associated with the use of platformised possessions, such as pins, messages, photos, videos and playlists hosted on digital platforms, to maintain relationships with friends and family. We argue that this ongoing effort is a type of consumer labour because it generates profitable engagements for digital platforms, which intentionally exploit negative emotions, namely, anxiety and guilt, associated with maintaining social connections. Drawing on 47 depth interviews with people living in the South of the UK, we identify the direct (communication via platforms) and indirect (information gathered via platforms to attain relational goals) relational work undertaken by consumers via their platformised possessions. We then consider the emotional experiences related to this work, demonstrating how such experiences differ from reports of possession work on material goods, while maintaining platform profits. Recognising that this work is the basis of much platform engagement, and hence profit, we further show how this effort becomes a form of unpaid labour. We thus contribute to the nascent literature on platformisation and emotion, to broader studies of possession work, and to critical marketing scholarship on consumer labour.

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Rethinking affective polarization and sharing of emotions in digital platform ecosystems. Theories and research practices

Cited by 9 publications

References 10 publications

Research using hashtags: A meta-synthesis

Research using hashtags: A meta-synthesis

Affectivity, subjectivity, and vulnerability: on the new forces of mass hysteria

Platformised possessions and relational labour

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