This study investigates whether consumer ethnocentrism affects patronage behaviour at foreign retailers. Moreover, the activities of retailers that can potentially reduce the negative influence of ethnocentric tendencies, that is, domestic assortment, perceived brand localness and local corporate social responsibility, are analysed. Using social identity theory, the related hypotheses are tested based on a sample of 505 consumers from the United States through partial least squares analysis. The findings indicate that the proposed moderating factors do not reduce the negative effect of consumer ethnocentrism on patronage behaviour at foreign retailers; however, direct effects are found. Perceived brand localness and local corporate social responsibility are found to directly affect consumers' patronage behaviour at foreign retailers. This study fills two research gaps: it conducts an analysis of the retail sector from the perspective of consumer ethnocentrism, and it investigates the role of retail-specific moderating variables.