2022
DOI: 10.1108/mip-05-2021-0178
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Retail tenant mix effect on shopping mall’s performance

Abstract: PurposeAchieving a balanced tenant mix is a long-standing discourse in the retailing and consumer marketing literature. From the perspective of marketing mix planning, the diversity of tenants is beneficial to the performance of shopping malls. This paper aims to use a revealed preference approach to study empirically the effect of retail tenant mix planning on the rents of shopping malls.Design/methodology/approachThis study adopts a cross-disciplinary approach to develop the Island-Species-Area-Energy model … Show more

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Cited by 9 publications
(3 citation statements)
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References 51 publications
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“…In another article, the e-shops of the Greek coffee chain were evaluated and ranked based on their electronic service quality; AHP and TOPSIS were two methods used for this purpose (Mamakou and Roumeliotou, 2022). Xu et al . (2022) presented a framework with a cross-disciplinary approach to assessing the effect of retail tenant mix planning on renting shopping malls.…”
Section: Literature Reviewmentioning
confidence: 99%
“…In another article, the e-shops of the Greek coffee chain were evaluated and ranked based on their electronic service quality; AHP and TOPSIS were two methods used for this purpose (Mamakou and Roumeliotou, 2022). Xu et al . (2022) presented a framework with a cross-disciplinary approach to assessing the effect of retail tenant mix planning on renting shopping malls.…”
Section: Literature Reviewmentioning
confidence: 99%
“…According to Paul (2017) consumers prefer to shop in large malls because of the availability of the latest, well-known brands and discounted prices, which implies that service quality is not a primary factor. In addition, Hamzah (2015), Zhang et al (2020) and Xu et al (2022) state that an optimal tenant mix positively contributes to gross rental income and retail sales income. Lv & Wang (2020) proposed a nonlinear optimization model for tenant mix layout but stated that their model is not intended to replace the decisions of the SM management.…”
Section: Theoretical Background and Literature Reviewmentioning
confidence: 99%
“…However, there are other important factors that are not yet known and need to be studied in detail, namely tenant mix factors and internal layout factors; 4. The composition of the tenant mix that influences the success of TRAVOY HUB can be determined through consumer preference weighting with the following parameters: ideal tenant preference, favorable tenant preference (preferred preference), likelihood shopping preference (shopping tendency preferences) (Xu et al, 2022).…”
Section: Introductionmentioning
confidence: 99%