In the digital era, manufacturing industries confront challenges like heightened global competition and intricate production processes, urging them to boost efficiency and productivity. Amidst these circumstances, Big Data emerges as a pivotal opportunity to enhance manufacturing performance. Big Data, characterized by vast volumes of data, utilizes advanced data mining to machine learning techniques for analysis. Data analytics, an interdisciplinary field, profoundly impacts manufacturing operations, enabling deeper insights into production processes. By analyzing production data, companies identify inefficiencies, streamline workflows, and enhance operational efficiency and productivity. Predictive maintenance through sensor data analysis prevents machine failures, while logistics data analysis optimizes supply chains and inventory management, reducing costs and enhancing competitiveness. However, implementing Big Data analytics presents challenges such as rapid data growth, diverse data sources, real-time insights, skill shortages, and data fragmentation. Overcoming these hurdles requires robust technology, skilled personnel, and effective data management strategies. Examples of Big Data analytics applications include customer behavior analysis by Amazon and Netflix, fraud detection in insurance, and urban mobility optimization. Success factors in data analytics implementation include effective data-driven communication, technology integration, and skill enhancement. In conclusion, implementing Big Data Analytics in manufacturing promises significant benefits in operational efficiency, product quality, and competitiveness. Overcoming challenges necessitates robust strategies and consideration of ethical and security issues, ensuring responsible data usage. With a deep understanding of Big Data Analytics, manufacturing companies can leverage this technology to achieve higher efficiency and competitiveness in the global market.