Retail store community and its impact on store success

Peters, Cara; Bodkin, Charles D.

doi:10.1108/ijrdm-05-2020-0165

Cited by 7 publications

(10 citation statements)

References 54 publications

(65 reference statements)

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“…Consumers with a high level of patronage intention towards a shopping mall are more likely to be committed to the mall. A previous study by Peters and Bodkin (2020) was in line with the study, which demonstrated a relationship between store commitment, customer loyalty and purchase intention.…”

Section: Discussionsupporting

confidence: 86%

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Consumer patronage intention: role of multi-sensory and atmospheric experiences in retail

Pal,

Srivastava

2023

IJRDM

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PurposeIn a consumer-driven world, captivating experiences are increasingly vital and retailers prioritise them for consumers. This study aims to develop a comprehensive theoretical framework that explores the impact of a consumer's multi-sensory and atmospheric experiences on their intention and commitment to a mall, with perceived value acting as a mediating factor.Design/methodology/approachThe study employed a descriptive quantitative research approach and utilised a self-administered mall-intercept survey. A total of 380 shoppers participated in and responded to the survey administered at the mall. The collected responses are analysed using partial least squares structural equation modelling (PLS-SEM).FindingsStudy findings show that experiences significantly influence consumers' intentions to patronise shopping malls, leading to their commitment. The study reveals a strong impact of atmospheric experience on multi-sensory experiences. Furthermore, perceived value mediates the relationship between consumers' experiences and their mall patronage intention.Originality/valueThe research sheds light on the significance of atmospheric elements in creating sensory experiences for consumers. Additionally, the study introduces the concept of “props” as essential components of the atmospheric experiences in retail stores and malls. Furthermore, the study advances inference theory by exploring the effects of these sensory and atmospheric experiences within the shopping mall environment.

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Section: Discussionsupporting

confidence: 86%

“…Further, to measure perceived value, items were adapted from the Hanaysha (2018) study, and the items to assess patronage intention were derived from Grewal et al (2003). The items for store commitment were obtained from Peters and Bodkin (2020). These variables were also measured via a reflective scale.…”

Section: Consumer Patronage Intention In Retailmentioning

confidence: 99%

Consumer patronage intention: role of multi-sensory and atmospheric experiences in retail

Pal,

Srivastava

2023

IJRDM

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“…Kim and Kim (2008) examined the shopping modes of browsing verses bargain hunting finding that a high (vs. low) level of shopping enjoyment makes consumers more likely to choose both modes of shopping. Peters and Bodkin (2021) investigated shopping enjoyment and its influence of intention to engage with retail store community. The main objective of a SCLD is encouraging consumers to shop in a brick-and-mortar location buy creating enjoyment through experiential and service-oriented aspects to build an emotional connection with consumers.…”

Section: Psychographic Characteristics Influencing Hedonic and Utilit...mentioning

confidence: 99%

Small concept luxury department stores: psychographic characteristics affecting patronage intentions

Slaton

Testa

2023

IJRDM

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PurposeThe aim of this study is to investigate the psychographic factors of shopping enjoyment, market mavenism and consumer innovativeness and their influence on hedonic and utilitarian values, attitudes and patronage intentions of the small concept luxury department (SCLD) store.Design/methodology/approachThe researchers utilized a quantitative method. An online survey was created and distributed over a three-week period to a representative sample of US luxury consumers. Structural equation modeling (SEM) was used to test the hypothesized relationships among variables.FindingsThe theory of reasoned action (TRA) theoretical framework provided an effective model to investigate the perspectives and behaviors of luxury consumers within the SCLD. The findings of this study suggest the SCLD is an effective store format for consumers who are characterized as market mavens, are considered innovative and enjoy shopping.Practical implicationsThe findings from this research are beneficial to luxury department store retailers looking to invest resources into a new experiential format to appeal to their consumer base.Originality/valueThe research extends the literature in a rapidly evolving area of retail formats and consumer perception by exploring psychographic factors, including shopping enjoyment, market mavenism and consumer innovativeness, and their impact on the beliefs regarding retail formats' hedonic and utilitarian value.

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“…Lund et al [231] documented how retailers' engagement with the community can enhance their relationships with consumers. Peters and Bodkin [232] showed that community engagement is associated with consumers' trust in store staff, their enjoyment of the shopping experience, sense of satisfaction with individual stores, and sense of commitment to particular stores. Connections to information may not be too far flung.…”

Section: Community As a Platformmentioning

confidence: 99%

Smart and Sentient Retail High Streets

Torrens

2022

Smart Cities

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Here, we examine the extension of smart retailing from the indoor confines of stores, outward to high streets. We explore how several technologies at the union of retail intelligence and smart city monitoring could coalesce into retail high streets that are both smart and sentient. We examine the new vantages that smart and sentient retail high streets provide on the customer journey, and how they could transform retailers’ sway over customer experience with new reach to the public spaces around shops. In doing so, we pursue a three-way consideration of these issues, examining the technology that underpins smart retailing, new advances in artificial intelligence and machine learning that beget a level of street-side sentience, and opportunities for retailers to map the knowledge that those technologies provide to individual customer journeys in outdoor settings. Our exploration of these issues takes form as a review of the literature and the introduction of our own research to prototype smart and sentient retail systems for high streets. The topic of enhancing retailers’ acuity on high streets has significant currency, as many high street stores have recently been struggling to sustain custom. However, the production and application of smart and sentient technologies at hyper-local resolution of the streetscape conjures some sobering considerations about shoppers’ and pedestrians’ rights to privacy in public.

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Retail store community and its impact on store success

Cited by 7 publications

References 54 publications

Consumer patronage intention: role of multi-sensory and atmospheric experiences in retail

Consumer patronage intention: role of multi-sensory and atmospheric experiences in retail

Small concept luxury department stores: psychographic characteristics affecting patronage intentions

Smart and Sentient Retail High Streets

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