Abstract:This paper seeks to develop a sales estimation model to forecast the demand for general hospitals in small and medium-sized cities. We focus on deriving the parameter λ in the Huff model, which is used in sales forecasting. When opening new hospitals in cities, actual sales can be calculated on the basis of a demand forecast. Currently, many researchers in Korea use the Huff model to estimate the sales of retail stores, but we employ it to analyze the impact of such factors as hospital size and the proximity o… Show more
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