2003
DOI: 10.1016/s0263-2373(02)00150-0
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Retail Multinationals and Globalization:

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Cited by 102 publications
(53 citation statements)
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“…That literature establishes convincingly that multinationals (MNEs) are not globally oriented, but rather undertake a majority of their business activities (sales and employment) and locate a majority of their assets within their home region as opposed to globally (outside their home region). A similar result has also been established for the trade and foreign direct investment (FDI) patterns for economiesVthat is, countries' trade and FDI tend to be concentrated in their respective regions [Rugman and Verbeke, 2004;Rugman and Moore, 2003;Rugman and Girod, 2003;Rugman and Brain, 2003;Rugman, 2000].…”
Section: Introductionsupporting
confidence: 52%
“…That literature establishes convincingly that multinationals (MNEs) are not globally oriented, but rather undertake a majority of their business activities (sales and employment) and locate a majority of their assets within their home region as opposed to globally (outside their home region). A similar result has also been established for the trade and foreign direct investment (FDI) patterns for economiesVthat is, countries' trade and FDI tend to be concentrated in their respective regions [Rugman and Verbeke, 2004;Rugman and Moore, 2003;Rugman and Girod, 2003;Rugman and Brain, 2003;Rugman, 2000].…”
Section: Introductionsupporting
confidence: 52%
“…these banks also had some retail banking operations overseas, but their importance to the overall operations was small. Rugman and Girod's (2003) findings on Ahold, a retailer from the Netherlands, reported a very unique pattern of growth. the company avoided direct competition with the global MNes of the industry in their neighbouring countries, for example, in Germany, France, and the UK, and instead entered spain, scandinavia, and North america.…”
Section: Challenges In Internationalisation For Service Mnes From Smamentioning
confidence: 95%
“…At the industry level, research has found very little evidence of MNEs following global strategies in automobile, pharmaceutical, retail and food and beverage industries (schlie and Yip 2000; Rugman and Girod 2003;Rugman 2005;Oh and Rugman 2006;Filippaios and Rama 2008). The service sector, for example, has been found to have higher intraregional sales than manufacturing firms.…”
Section: Regional Versus Global Orientationmentioning
confidence: 99%