Retail location theory: evolution and evaluation

Brown, Stephen

doi:10.1080/09593969300000014

Cited by 85 publications

(95 citation statements)

References 302 publications

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“…These included central place theory (Christaller, 1933), spatial interaction theory (Reilly 1929(Reilly , 1931, and the principle of minimum differentiation (Hotelling, 1929). As Brown's (1993) review of retail location theory demonstrates, each perspective offers a different, and complementary, perspective on the nature of locational advantage.…”

Section: Retail Location Theory: Seminal Insightsmentioning

confidence: 99%

Does Small Store Location Matter? A Test of Three Classic Theories of Retail Location

Litz

Rajaguru

2008

Journal of Small Business & Entrepreneurship

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Section: Retail Location Theory: Seminal Insightsmentioning

confidence: 99%

Does Small Store Location Matter? A Test of Three Classic Theories of Retail Location

Litz

Rajaguru

2008

Journal of Small Business & Entrepreneurship

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“…In summary, location research aims to measure retail potential, to search for the optimum location for retailers, and to explain customers' store choice (see Brown (1993) and Craig, Gosh, and McLafferty (1984) for overviews). Although scholars have often studied location issues in the past, they have rarely focused on the relative importance of retail brands and store locations for store loyalty, for example, in different competitive situations.…”

Section: Retail Branding Location and Local Competitionmentioning

confidence: 99%

Retail Branding and Store Loyalty

Berg¹

2014

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Th e book series focuses on the fi elds of Retailing and International Marketing. Th ese two areas represent the research fi elds of the editors-each of them as a single research area, but also in combination.Both of these research areas are widely understood. Consequently, the series provides a platform for the publication of doctoral theses and habilitations, conference proceedings and edited books, as well as related methodological issues that encompass the focus of the series. Th e series is broad in the sense that it covers academic works in the area of consumer-oriented marketing as well as the area of marketoriented management.In addition to academic works recommended by the editors, the book series also welcomes other academic contributions. Th ese may be submitted to the editors and will be published in the book series aft er a positive assessment.

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“…Meanwhile, concept and brand development, focused on longer time scales, results in decisions concerning store development strategy which exhibit profound effects at the scale of the corporate brand. Beyond a focus on the interior of the store itself, its product offer and the link with store image (Burt et al, 2007;Tsung-Chi and Chung-Yu, 2008), a specific concern with distinctive elements of store location and format is long established (Brown 1993(Brown , 1994Constantinides, 2006;Mulhern, 1997).…”

Section: Marketing and Store Location Analysismentioning

confidence: 99%