Retail Environment, Self-Congruity, and Retail Patronage

Sirgy, M. Joseph; Grewal, Dhruv; Mangleburg, Tamara F.

doi:10.1016/s0148-2963(99)00009-0

Cited by 477 publications

(441 citation statements)

References 32 publications

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“…The study findings confirm Chon and Olsen (1991), Sirgy, Grewal and Mangleburg (2001) and Sirgy and Su (2000) showing that functional congruence directly influences destination choice. In line with Chon and Olsen (1991) and Sirgy and Su (2000), this study suggests destination image is an encompassing concept.…”

Section: Discussionsupporting

confidence: 88%

Self-congruence, functional congruence, and destination choice

Ahn

Ekinci

2013

Journal of Business Research

152

120

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Section: Discussionsupporting

confidence: 88%

Self-congruence, functional congruence, and destination choice

Ahn

Ekinci

2013

Journal of Business Research

152

120

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“…As we have seen, several studies have examined the factors that influence consumers' patronage behaviour in retail shops, and it is claimed that store patronage results from a favourable store image that is developed from a combination of different attributes (Donovan and Rossiter, 1982;Finn and Louviere, 1996;Osman, 1993;Sirgy et al, 2000;Thang and Tan, 2003). It is the stage in which researchers must review the outlines of these academic discussion outcomes and translate them into some practical frameworks that can be adopted by the marketers of retail shops as a holistic approach that can be utilised when building effective marketing strategies.…”

Section: The Impact Of Store Image On Consumer Patronage Behaviourmentioning

confidence: 99%

A discussion framework of store image and patronage: a literature review

Burlison

2018

IJRDM

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Abstract:Purpose -This paper aims to critically review the literature that explores the relationships between store image and store patronage behaviour, thereby providing the practical analytical framework with measurements that aids marketers to build strategical marketing plans to attract loyal customers to their retail shops.Design/methodology/approach -A systematic literature review method was applied to this study which analysed the literature of peer-reviewed articles in English-language journals and specific online databases. In total, 863 peer-reviewed articles which were published between 1950 and 2017 were examined to provide the practical framework with measurements for further discussion.Findings -It was found that within the eight identified dimensions of store image, namely, merchandise, service, convenience, promotion, clientele, physical facilities, atmosphere and institutions, there are corresponding sub-sections that need to be recognised, e.g. merchandise involves quality, assortment, price, fashionability and guarantee. Therefore, in this paper, these dimensions have been analysed and discussed in the context of their impact on store patronage. However, due to the lack of clarity with respect to the predictors of store patronage, there has been confusion in academic discussions. Therefore, it has been proposed that store patronage should be investigated using the following two parameters: store image alignment of customers and managers and past purchase experiences of customers.Research limitations/implications -This study contributes to providing a useful discussion platform with an analytical framework and measurements. Due to the selected term-based search method, even with the authors' maximum effort, the number of selected publications is limited.Practical implications -This study introduces a practical conceptual framework for the measurements that need to be utilised by the marketers while building marketing strategies for attracting consumers to enhance their patronage behaviours. Retail services need to create a reinvented discussion platform with respect to store image and patronage. Consumers may perceive store image as being embedded in the store environment as a trigger for their patronage behaviour and, using the proposed analytical framework, the retailers can analyse and refine their marketing plans effectively.Originality/value -This study presents the overall reappraisals of the initial literature with regard to the holistic development, implications and impact of store image on store patronage. Moreover, the paper seeks to provide a robust discussion paradigm for developing perspectives for improving patronage behaviours, thereby bridging the gap between store image and store patronage by attempting to use the relevant literature to contribute to constructive future discussions and useful dimensions while building marketing strategies.

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“…Brand identification is based on social identity theory (Tajfel & Turner, 1979), which indicates that individuals often derive their self-concepts from social categories such as a demographic grouping, employment affiliation, or team membership (Carlson et al, 2009). Individuals may have ideal images of themselves in relation to the brand; these ideal images allow the individuals to express themselves, which is called ideal selfcongruity (Sirgy, Grewal, & Mangleburg, 2000).…”

Section: Brand Identificationmentioning

confidence: 99%

Predicting Volunteers' Intention to Return: An Examination of Brand Personality, Prestige, and Identification of Sporting Events

Bang¹,

Lee²,

Swart³

2014

Event Management

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The purpose of this study was to examine the relationship among four variables: brand personality traits, prestige of a sporting event, brand identification, and individuals' intention to return to volunteer for future sporting events. Five personality traits were included in the study: sincerity, excitement, competence, sophistication, and ruggedness. A proposed conceptual model was developed and tested with a sample of volunteers at the 2010 FIFA World Cup in South Africa. Two hundred twenty-four individuals participated in a self-administered questionnaire during the event. Results from structural equation model analysis showed that three brand personality dimensions-sincerity, competence, and sophistication-were associated with individuals' prestige of the sporting event. Furthermore, event prestige positively influenced brand identification, which had a positive impact on volunteers' intention to return for volunteering.

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Retail Environment, Self-Congruity, and Retail Patronage

Cited by 477 publications

References 32 publications

Self-congruence, functional congruence, and destination choice

Self-congruence, functional congruence, and destination choice

A discussion framework of store image and patronage: a literature review

Predicting Volunteers' Intention to Return: An Examination of Brand Personality, Prestige, and Identification of Sporting Events

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