2009
DOI: 10.18848/1833-1874/cgp/v03i01/37604
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Retail Design and the Experience Economy: Where Are We (Going)?

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Cited by 13 publications
(10 citation statements)
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“…Although experimental or quasi‐experimental studies allow for greater control over independent and dependent variables, they represent unnatural environments and the findings generated from these studies often have limited applicability to the real world. Generally, designers find that this kind of experimental research lacks credibility and relevance and do not rely on their findings to guide the design process (Petermans & Cleempoel, ).…”
Section: Methodsmentioning
confidence: 99%
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“…Although experimental or quasi‐experimental studies allow for greater control over independent and dependent variables, they represent unnatural environments and the findings generated from these studies often have limited applicability to the real world. Generally, designers find that this kind of experimental research lacks credibility and relevance and do not rely on their findings to guide the design process (Petermans & Cleempoel, ).…”
Section: Methodsmentioning
confidence: 99%
“…Oxenfeldt () argued that the store represented a combination of factual and emotional material, establishing the need for tangible and intangible elements to be evaluated together by employing a research methodology capable of capturing the multisensorial shopping experience. Recently, researchers have begun exploring perceptions by simulating three‐dimensional retail environments to capture its multisensorial or holistic nature, while other research is conducted in situ (Petermans & Cleempoel, ) and using protocol analysis (Carmel‐Gilfilen, ).…”
Section: Review Of Literaturementioning
confidence: 99%
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“…The last decennium, authenticity also has become an important marketing strategy in diverse economic sectors such as (heritage) tourism, hospitality, leisure and retail. As competing in today's global market is becoming increasingly difficult since customers often perceive products and services as homogeneous, retailers try to be seen by customers as being original, trustworthy, or 'authentic' (Petermans and Van Cleempoel, 2009;Pine and Gilmore, 2007). Locating one's store in a historic building can be a way for retailers to render their store and/or product as being authentic (Plevoets et al, 2010).…”
Section: Authenticity Versus Disneyficationmentioning
confidence: 99%
“…Nowadays, retailers are looking for new ways of enhancing their customers' satisfaction and differentiating themselves from their competitors, as described in [17]. An important step towards building a reliable and long-term relation with their customers regards the analysis of rational and emotional aspects related to purchasing choices and decisions.…”
Section: Introductionmentioning
confidence: 99%