anagement of peripartum hemorrhage consumes large volumes of blood products during resuscitation and surgery. Placenta percreta, in particular, remains a challenge due to the simultaneous involvement of the surrounding organs which can complicate surgery and add to already substantial mortality and morbidity rates [1]. Aortic balloon occlusion has been well described in literature for the management of obstetric hemorrhage [2-4]. The authors present the first known use of endovascular balloon occlusion of the aorta (EBOA) in India to successfully manage a case of placenta percreta. CASE HISTORY 36 year old G6P3A2 at full term with no previous co-morbidities. She was previously diagnosed by magnetic resonance imaging as having placenta percreta with bladder involvement, and crossconsultation between the obstetric, cardiology, and anesthesiology teams was done to plan her peri-operative management. The decision was taken to perform an EBOA with the aims of reduce intra-and post-operative hemorrhage, reducing the need for blood and blood-component therapy, and maintaining stable perioperative hemodynamics. After obtaining written consent, she was taken into our catheterization laboratory where central and arterial lines were inserted under local anesthesia. We placed a quadri-luminal central venous catheter in the right internal jugular vein and arterial lines for blood pressure (BP) monitoring in the left radial and right posterior tibial arteries. She was then prepared for EBOA insertion. She was placed on a tiltable table, and a Cardiff wedge was used to provide a 20° left lateral tilt. Fetal monitors and maternal electrocardiograph monitors were attached, and fetal protection by lead shielding was provided. Under local anesthesia, the right femoral artery was cannulated and an 8-French femoral sheath inserted. This was followed by a 40 ml balloon-tipped catheter (Tyshak II R Percutaneous Transluminal Valvuloplasty Catheter, NuMed Inc) (Figs. 1 and 2) under fluoroscopic guidance. The position and integrity of the balloon were tested by injecting 9 mL of saline mixed with dye and placement was confirmed in zone three of the abdominal aorta just above the bifurcation of the common iliac arteries. On inflation, the balloon was noted to take on the shape of the aortic lumen (Fig. 3), with associated loss of posterior tibial pulse. The balloon was then immediately deflated to prevent fetal compromise. The sheath was secured with sutures and 1000 units of IV heparin administered. Pre-operative arterial blood gas (ABG) analysis was within normal limits. The patient was then moved to the operating theater. Standard monitoring and pre-oxygenation were achieved before induction of anesthesia. Separate arterial BP monitoring was done through the left radial and right posterior tibial arteries. Pulse oximeters were also attached to limbs. Standard anesthesia, intubation, and confirmation were performed before the surgery commencing. Urine output was monitored through a urinary