Resurgence and transformation: the impact of COVID-19 on Myanmar’s tourism industry and future trends
Mohamad Zreik
Abstract:PurposeThis paper analyses the impact of the COVID-19 pandemic on Myanmar’s tourism industry, identifying challenges and innovations, and predicting future trends to foster a resilient and sustainable sector.Design/methodology/approachThe study uses a comprehensive analysis of tourism trends, government and private sector responses and changes in tourist behaviour, employing data, case studies and policy reviews.FindingsThe pandemic significantly disrupted Myanmar’s tourism, causing economic losses and shifts … Show more
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