Results of an educational campaign on stroke awareness in the 2032 Rotary District in Northern-Western Italy

Gandolfo, C.; Alberti, Francesco; Sette, Massimo Del; Gagliano, Anthony; Reale, Nicoletta

doi:10.1007/s10072-019-04126-5

Cited by 7 publications

(3 citation statements)

References 14 publications

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“…A study in Moscow stated that the most common source of information found in a highly educated society is the internet or social media (8). Additionally, stroke campaign strategies carried out in developed countries are more systematic and well targeted because they are supported by a large body of literature that compares the effectiveness of various stroke campaign strategies (11)(12)(13)(14)(15)(16)(17)(18).…”

Section: Discussionmentioning

confidence: 99%

Knowledge, Attitudes, and Practices Regarding Stroke in Multicultural Communities: Should the Indonesian Government Reconsider Stroke Awareness Campaigns?

Ambarika,

Saifulaman,

Umar

et al. 2023

MJMHS

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Introduction: A stroke awareness campaign is crucial for primary stroke prevention. Therefore, it is important to evaluate people’s knowledge, attitudes, and practices regarding stroke awareness to assess the effectiveness of the campaign that has been carried out so far. This study aims to identify people’s knowledge, attitudes, and practices regarding stroke and analyze the influence of demographic factors on their knowledge, attitudes, and practices. Methods: This cross-sectional study involving 512 randomly selected adults was conducted in the east and west of Java Island Indonesia in June – August 2022. A questionnaire containing 31 items of knowledge, ten items of attitudes, and 10 items of practices was used as an instrument. Demographic data obtained includes age, gender, place of residence, education, occupation, monthly income, and ethnicity. The collected data were analyzed using ANOVA. Results: Fifty-one percent of respondents had poor knowledge, 67% had poor attitudes, and 48% had poor practices regarding stroke awareness. However, gender and occupation do not affect their knowledge, attitudes, and practices, while education level affects knowledge and attitudes, place of residence only affects knowledge, age only affects attitudes, and ethnicity affects all knowledge, attitudes, and practices scores. Conclusion: Because ethnicity is the only factor that can affect all domains (knowledge, attitudes, and practices), the Indonesian government must immediately review the stroke awareness campaign strategy using an ethnic/cultural approach. Given that Indonesia has one of the world’s highest levels of cultural diversity, it is expected to be right on target.

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Section: Discussionmentioning

confidence: 99%

Knowledge, Attitudes, and Practices Regarding Stroke in Multicultural Communities: Should the Indonesian Government Reconsider Stroke Awareness Campaigns?

Ambarika,

Saifulaman,

Umar

et al. 2023

MJMHS

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“…Furthermore, our study design does not allow analysis on the influence of campaign exposure and assumed increase in stroke awareness on change of behavior in terms of adequate helpseeking behavior. It has previously been shown that increased stroke awareness results in more adequate behavior [42], but this analysis is not provided in our current study.…”

Section: Strengths and Limitationsmentioning

confidence: 93%

“…First, this analysis focuses on quantitative metrics without assessing the campaign's impact on stroke knowledge. It has been shown elsewhere that being exposed to stroke awareness campaigns can improve knowledge [41,42], but in this study we did not investigate the association between quantitative metrics and increased stroke knowledge-an important performance indicator [25], which was assessed in a (separately published) case-control study. Furthermore, our study design does not allow analysis on the influence of campaign exposure and assumed increase in stroke awareness on change of behavior in terms of adequate helpseeking behavior.…”

Section: Strengths and Limitationsmentioning

confidence: 99%

Are digital social media campaigns the key to raise stroke awareness in low-and middle-income countries? A study of feasibility and cost-effectiveness in Nepal

Tunkl,

Paudel,

Thapa

et al. 2023

PLoS ONE

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Background Stroke is a major global health problem and was the second leading cause of death worldwide in 2020. However, the lack of public stroke awareness especially in low- and middle-income countries (LMICs) such as Nepal severely hinders the effective provision of stroke care. Efficient and cost-effective strategies to raise stroke awareness in LMICs are still lacking. This study aims to (a) explore the feasibility of a social media-based stroke awareness campaign in Nepal using a cost-benefit analysis and (b) identify best practices for social media health education campaigns. Methods We performed a stroke awareness campaign over a period of 6 months as part of a Stroke Project in Nepal on four social media platforms (Facebook, Instagram, Twitter, TikTok) with organic traffic and paid advertisements. Adapted material based on the World Stroke Day Campaign and specifically created videos for TikTok were used. Performance of the campaign was analyzed with established quantitative social media metrics (impressions, reach, engagement, costs). Results Campaign posts were displayed 7.5 million times to users in Nepal. 2.5 million individual social media users in Nepal were exposed to the campaign on average three times, which equals 8.6% of Nepal’s total population. Of those, 250,000 users actively engaged with the posts. Paid advertisement on Facebook and Instagram proved to be more effective in terms of reach and cost than organic traffic. The total campaign cost was low with a “Cost to reach 1,000 users” of 0.24 EUR and a “Cost Per Click” of 0.01 EUR. Discussion Social media-based campaigns using paid advertisement provide a feasible and, compared to classical mass medias, a very cost-effective approach to inform large parts of the population about stroke awareness in LMICs. Future research needs to further analyze the impact of social media campaigns on stroke knowledge.

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Stroke prevention and therapy awareness in a large sample of high school students: results of an educational campaign in the Northern-Western Italy

et al. 2022

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Results of an educational campaign on stroke awareness in the 2032 Rotary District in Northern-Western Italy

Cited by 7 publications

References 14 publications

Knowledge, Attitudes, and Practices Regarding Stroke in Multicultural Communities: Should the Indonesian Government Reconsider Stroke Awareness Campaigns?

Knowledge, Attitudes, and Practices Regarding Stroke in Multicultural Communities: Should the Indonesian Government Reconsider Stroke Awareness Campaigns?

Are digital social media campaigns the key to raise stroke awareness in low-and middle-income countries? A study of feasibility and cost-effectiveness in Nepal

Stroke prevention and therapy awareness in a large sample of high school students: results of an educational campaign in the Northern-Western Italy

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