Proceedings of the SIGCHI Conference on Human Factors in Computing Systems 2008
DOI: 10.1145/1357054.1357145
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Results from deploying a participation incentive mechanism within the enterprise

Abstract: Success and sustainability of social networking sites is highly dependent on user participation. To encourage contribution to an opt-in social networking site designed for employees, we have designed and implemented a feature that rewards contribution with points. In our evaluation of the impact of the system, we found that employees are initially motivated to add more content to the site. This paper presents the analysis and design of the point system, the results of our experiment, and our insights regarding… Show more

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Cited by 201 publications
(121 citation statements)
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“…Similar results have been reported by other authors proposing similar incentive mechanisms based on reputation status and social comparison. For example, (Farzan et al 2008) show 2 times increase of contributions in the Beehive system, using a reputation-based approach similar to Comtella. Others Harper et al 2007) show 5 times increase in the number of monthly movie ratings when shown the median of user contribution in a monthly newsletter.…”
Section: Explaining Why Certain Game-design Patterns Workmentioning
confidence: 99%
“…Similar results have been reported by other authors proposing similar incentive mechanisms based on reputation status and social comparison. For example, (Farzan et al 2008) show 2 times increase of contributions in the Beehive system, using a reputation-based approach similar to Comtella. Others Harper et al 2007) show 5 times increase in the number of monthly movie ratings when shown the median of user contribution in a monthly newsletter.…”
Section: Explaining Why Certain Game-design Patterns Workmentioning
confidence: 99%
“…Most of the studies in gamification embedded a combination of motivational factors: points, leaderboards, and levels [41], dual point systems and rating [6,37,38], leaderboards, ranking, unlocking information [47], progress, points, ranking, network [48], leaderboard, badges [49], challenge, progress bar, theme, rewards [44], badges, levels [50], points, levels, avatar [44]. The distinct effect of point scores on users' behavior and motivation is still vague, a gap we wish to narrow.…”
Section: Discussionmentioning
confidence: 99%
“…People also considered applying gamification in enterprise contexts, within organizations to improve motivation and quality of tasks performed. Despite the large number of gamification projects and applications, evidence shows gamification to be only a partial success, with difficulties in sustaining the initial benefits accrued through gamification over a long time [6]- [8].…”
Section: Introductionmentioning
confidence: 99%