Prolactin (PRL) has numerous physiological functions that are mediated by its receptors in target cells. Expression of the rat PRL receptor (PRLR) gene is regulated in a tissue-specific manner via the transcriptional activation of five distinct first exons, i.e., E1 1 , E1 2 , E1 3 , E1 4 , and E1 5 . In the present study, we investigated the expression profiles of these first exon variants of PRLR mRNA in the rat choroid plexus, which is considered to be a site of receptor-mediated PRL transport from the blood to cerebrospinal fluid. Real-time PCR analysis revealed that E1 3 -, E1 4 -, and E1 5 -PRLR mRNA expression levels increased in the choroid plexus in male and female rats during postnatal development, with markedly higher level of E1 4 -PRLR mRNA. In female rats, the E1 4 -PRLR mRNA expression levels increased markedly during lactation compared with the diestrus state, whereas there was no increase in the E1 3 -and E1 5 -PRLR mRNA levels. The E1 4 -PRLR mRNA expression pattern was similar to that of the total PRLR mRNA. The PRL plasma concentration generally correlated with the E1 4 -PRLR mRNA expression levels in both sexes. These findings suggest that PRLR gene expression in the choroid plexus is upregulated mainly via the transcriptional activation of the E1 4 -first exon.