Restaurants: Applying an Extended Technology Acceptance Model

Labus, Pero; Jelovac, Dejan

doi:10.22598/at/2022.34.1.51

Cited by 5 publications

(3 citation statements)

References 44 publications

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“…The systemic review presented in this paper on digitalization in the different functional areas of the firm has highlighted that some theories have hardly been taken into account in any of the disciplines considered in this investigation that support aspects of digitalization, DT, and the digital technologies that have been analyzed. The extended technology acceptance model has been employed for the digitalization of the firm in the area of marketing, in order to estimate the degree of consumer acceptance of digitalization (Labus, 2022 ), although adaptive theoretical frameworks centered on the Fishbein-Ajzen behavioral-intentions model have also been used (Fishbein and Ajzen 1975 ; Ajzen and Fishbein 1980 ). Mental process, the motivation of the consumer, attitudinal and behavioral models, and the relations between the consumer and the brand are found among a number of investigations that have significantly increased (Park and Yoo 2020 ).…”

Section: Research Agendamentioning

confidence: 99%

The role of digitalization in business and management: a systematic literature review

Monge

Soriano

2023

Rev Manag Sci

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Digitalization is a powerful engine for economic growth in the world. In 2018, digitally transformed firms represented 13.5 billion US dollars of global GDP and, towards the end of 2023, they are expected to represent 53.3 billion US dollars, over half of the general nominal GDP (Statista, Nominal GDP driven by digitally transformed and other enterprises worldwide 2018–2023. https://www.statista.com/statistics/1134766/nominal-gdp-driven-by-digitally-transformed-enterprises/, 2022). The main objective of this study is to provide information (highlighting principal research topics and research agendas) from the literature on state-of-the-art digitalization within firms through a Systematic Literature Review (SLR). In all, 119 review articles on the most mature functional areas of the firm are analyzed: management, marketing, and finance and accounting, published in the WOS over the period 2018-April 2022. In this study, key relevant tendencies are identified in the most mature areas of the firm, which are the impact of digital technologies on the analysis of consumer behavior; digitalization and green innovation within organizations; and blockchain technology applied to financial services. The main contributions of this work are as follows: (1) to provide the most complete and up-to-date review of digitalization from a global perspective, summarizing the current state of knowledge within an integrated framework; (2) to reduce the complexity of digitalization by offering structure and clarity; and (3) to offer links between digitalization and established points of view in the literature on management, marketing, finance, and accounting. The novelty of this paper is centered on a joint analysis of digitalization, digital transformation, and digital technologies, taking into account the most mature functional areas of the firm.

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Section: Research Agendamentioning

confidence: 99%

The role of digitalization in business and management: a systematic literature review

Monge

Soriano

2023

Rev Manag Sci

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“…Digital menus and wine lists have become integral components of the restaurant digitalization process. Digital menus provide more information, greater flexibility in product presentation, more current information, automatic translations into other languages, and various nutritional details (calorie count, salt, fat, saturated fat, sugar, and allergy information) (Labus & Jelovac, 2022). Because a digital interface can more easily incorporate a greater amount of information than a traditional paper format, digital menus can increase customer satisfaction and reduce customer uncertainty during the decision-making process (Beldona et al, 2014).…”

Section: Introductionmentioning

confidence: 99%

The Perceptions of Wine Consumers Regarding the Use of Digital Wine Lists in Digitally Oriented Restaurants

Labus,

Lukić Nikolić

2023

Self Cite

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The aim of this paper is to examine and analyze the perceptions of wine consumers regarding the use of digital wine lists in restaurants. The empirical research was conducted using a specially designed questionnaire, which was completed by 406 respondents from 2020 to 2021. The data analysis applied descriptive statistics, KolmogorovSmirnov test, Levene’s test, and the Kruskal-Wallis H test. The results showed that restaurants with digital wine lists are preferred by consumers who are at the young age group (between the ages of 18 and 35), have no prior knowledge about wine, and visit restaurants frequently (a few times per month). These respondents are willing to recommend digitally oriented restaurants and their services to others. The results and conclusions presented in this research could serve as a foundation for decision-makers and managers in restaurants to consider the introduction of digital wine lists and to improve their restaurant’s attractiveness.

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“…The research by Goswami et al [ 12 ]. showed that in India only 39% of hotel guests eat in hotel restaurants, 43% of visitors do so in Turkey according to Zorlu et al [ 13 ], while in Croatia the percentage is 45% [ 14 ].Therefore, it is essential to know the eating behavior of tourists so that hotels know what to do to attract guest to their catering services at the hotel. This article aims to show why inhabitants of Poland do not buy full meals at the hotel during holidays.…”

Section: Introductionmentioning

confidence: 99%

Holidays Abroad and the Eating Behavior of the Inhabitants of Poland

Mazurek-Kusiak

Kobyłka

Korcz

et al. 2022

IJERPH

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A hotel is interested that the guest buys from it not only accommodation, but also catering services, preferably an all-inclusive option. However, many tourists choose only accommodation or accommodation with breakfast, and dinners and other things are purchased outside the place of accommodation. Therefore, it is important to know the eating behavior of tourists, and what hotels must do to make guests want to use food services at the place of accommodation. The purpose of this article is to show the reasons for not buying full meals at hotels during vacations by the inhabitants of Poland. The study used the diagnostic survey method with the help of the direct survey technique. A proprietary survey questionnaire was developed. The direct survey was conducted among 3071 tourists across the country. The study was conducted in 2019–2020. For data analysis, a discriminant function was chosen to examine the differences between groups based on a set of selected independent variables. When buying tourist holidays in travel agencies, 32.40% of Poles bought the all-inclusive option, 33.15% bought breakfast and dinner, 12.47% bought breakfast only, while 21.98%, bought accommodation without any food. For tourists who did not buy any meals at the hotel, the most important factors for eating out were mainly unwillingness to adapt to the hours of serving meals at the place of accommodation, and the desire to control the quality of raw materials needed for preparation of individual dishes. Among hotel guests who only had breakfast at the hotel, the main reasons for eating lunch and dinner outside of the hotel were the desire to try local dishes in regional restaurants, to get to know different restaurants, and to eat meals made entirely of ecological materials. A big barrier to buying meals in a hotel was the lack of offering dietetic dishes or their too high price. Older people dined out because of the lack of dietary dishes or their too high price and because they look for restaurants that serve meals prepared from ecological ingredients. Younger people, on the other hand, did not dine at the hotel because they did not want the hours of serving meals at the hotel to limit their sightseeing in the city and surroundings.

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Restaurants: Applying an Extended Technology Acceptance Model

Cited by 5 publications

References 44 publications

The role of digitalization in business and management: a systematic literature review

The role of digitalization in business and management: a systematic literature review

The Perceptions of Wine Consumers Regarding the Use of Digital Wine Lists in Digitally Oriented Restaurants

Holidays Abroad and the Eating Behavior of the Inhabitants of Poland

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