Restaurant location selection by utilizing the fuzzy preference relations

Abstract

Location is a significant factor leads to the success of a restaurant operation and management. This paper utilizes the fuzzy preference relations to select a restaurant location. Pairwise comparisons are conducted to obtain the importance weights of evaluation criteria and the performance rating of alternative locations. By multiplying the importance weights of evaluation criteria and the performance rating, a performance value is determined to rank the alternative locations. Compared with the AHP, the major contributions of this proposed framework are: 1) it just takes 1 n comparisons rather than 2 ) 1 ( n n comparisons to obtain a complete decision matrix which has n elements; 2) the inconsistency is not occurred in this process because of additive reciprocity transitivity.

Listening to Customer Kansei for Restaurant Location Evaluation

“…For example, Tzeng et al (2002) used the analytic hierarchy process to evaluate restaurant locations based on factors of five aspects, namely transportation, commercial area, economics, competition, and environment. Chang (2010) applied fuzzy preference relations for restaurant location selections based on economic factors, transportation, competition, commercial area, and environmental factors. More recently, Dock et al (2015) focused on the development and application of various gravity models to evaluate restaurant location and competitiveness.…”

“…To span the property space, the location-related outdoor atmospheric features of six dimensions were initially considered: inherent architecture of store, location, surrounding environment, public transportation facilities, other surrounding facilities, and traffic and crowds. The features were first extensively collected from the literature on store atmosphere and location decisions (Barber et al, 2011;Berman & Evans, 1998;Bloch & Kamran-Disfani, 2018;Chang, 2010;Chen & Tsai, 2016;Cornelius et al, 2010;Dock et al, 2015;Hsiao & Chen, 2018;Mower et al, 2012;Park et al, 2016;Turley & Milliman, 2000;Tzeng et al, 2002;Wang et al, 2015). Some unique urban features and architectural features of Taipei City were also included.…”

Kuruluş yeri seçiminde analitik hiyerarşi süreci: Kayseri’de bir fast-food zinciri uygulaması

“…Alt kriterler açısından bir değerlendirme yapıldığında en önemli kriterin sözleşme dönemi ve şartlar olduğu belirtilmiştir. Chang (2010) bir restoran kuruluş yeri seçiminde Bulanık Tercih İlişkileri yöntemini Analitik Hiyerarşi Yöntemine göre bulunan sonuçlarla kıyaslayarak en önemli kriterin hangisi olduğunu belirlemeye çalışmışlardır. Ekonomik, ulaşım, rekabet, ticari alan ve çevre kriterlerinin ele alındığı çalışmada, kira ve ulaşım maliyeti kriterlerinin diğer kriterlerden daha önemli olduğu sonucuna ulaşılmıştır.…”