“…Discussions of autonomy and paternalism are at the forefront of contemporary public health ethics (Jennings, 2009;Thaler and Sunstein, 2009;Dawson and Verweij, 2010;Ménard, 2010;Thomas and Buckmaster, 2010;Blumenthal-Barby, 2012;Grill and Fahlquist, 2012;Skipper, 2012;Barton, 2013;Blumenthal-Barby et al, 2013;Conly, 2013a,b;Hakkarainen, 2013;Owens and Cribb, 2013;Resnik, 2014;Wardrope, 2015). As Dawson and Verweij (2010) notes, this discussion is clearly of relevance to the debate over plain packaging.…”