“…In their recent trial, O'Connor et al (1) examined the effectiveness of a lowintensity telephone outreach intervention among adults with diabetes being prescribed new classes of medications for out-of-target glycemia, blood pressure, and lipids in a primary care setting. They attributed their negative trial outcomes to the brevity of the intervention, a single telephone call of up to 5 min duration by a trained health professional not based in the primary care setting.…”