2004
DOI: 10.1177/0022022104264126
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Response Styles in Rating Scales

Abstract: In cross-cultural studies with social variables such as values or attitudes, it is often assumed that differences in scores can be compared at face value. However, response styles like acquiescence and extreme response style may affect answers, particularly on rating scales. In three sets of data from marketing studies, each with representative samples fromat least threeoutofsix countries(Greece,Italy, Spain,France,Germany, andthe United Kingdom), these two response styles were found to be more present in the … Show more

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Cited by 327 publications
(86 citation statements)
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“…Moreover, the decades-long challenge of overcoming ipsative scores and inferring proper measurement from FC data (Cornwell & Dunlap, 1994;Hicks, 1970;Johnson, Wood, & Blinkhorn, 1988) has been resolved by Item Response Theory (IRT) modeling of FC responses (Brown, 2014;Brown & Maydeu-Olivares, 2011, 2013Chernyshenko et al, 2009;Stark, Chernyshenko, & Drasgow, 2005). These features of FC thus made it an attractive option for improving assessment fairness and accuracy when biases and distortions are of concern, for example in cross-cultural studies affected by culturally-specific response styles (van de Vijver & Leung, 1997;van Herk, Poortinga, & Verhallen, 2004), and in high-stake assessments affected by faking (e.g., Viswesvaran & Ones, 1999).…”
Section: Context In Forced-choice Assessmentsmentioning
confidence: 99%
“…Moreover, the decades-long challenge of overcoming ipsative scores and inferring proper measurement from FC data (Cornwell & Dunlap, 1994;Hicks, 1970;Johnson, Wood, & Blinkhorn, 1988) has been resolved by Item Response Theory (IRT) modeling of FC responses (Brown, 2014;Brown & Maydeu-Olivares, 2011, 2013Chernyshenko et al, 2009;Stark, Chernyshenko, & Drasgow, 2005). These features of FC thus made it an attractive option for improving assessment fairness and accuracy when biases and distortions are of concern, for example in cross-cultural studies affected by culturally-specific response styles (van de Vijver & Leung, 1997;van Herk, Poortinga, & Verhallen, 2004), and in high-stake assessments affected by faking (e.g., Viswesvaran & Ones, 1999).…”
Section: Context In Forced-choice Assessmentsmentioning
confidence: 99%
“…Although translation is a common practice in studies of this nature (Malda, Van De Vijver, & Temane, 2010;Milfont, 2007;van Herk, Poortinga, & Verhallen, 2004), the decision regarding whether or not to translate a questionnaire requires a balance to be struck, based on the prevalence of the use of the dominant language in the sample and the potential losses of validity and reliability posed by translation. In the South African context, with 11 official languages and the difficulties associated with the translation of many of the concepts used in a study of this nature, translation was considered to be impractical.…”
Section: Language Considerationsmentioning
confidence: 99%
“…A respondent's answers to the items in a questionnaire are influenced by temporary biases, which can be changed by altering the content or the conditions under which the data are collected (Baumgartner & Steenkamp, 2001;van Herk, Poortinga, & Verhallen, 2004), and more enduring biases which occur regardless of situation or question content. These more persistent biases are termed 'response styles' and include social desirability, acquiescence and extreme response bias.…”
Section: Overview Of Data Analysis: Analytical and Statistical Procedmentioning
confidence: 99%
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“…The third limitation is response biases. As it is known there are three prominent types of response biases, which are social desirable response, acquiescence, and extremely response bias (Herk, Poortinga & Verhallen, 2004). The fourth issue, difficulty in cross-language research involves translation of the questionnaires.…”
Section: General Limitations Of Working With Instrument Of Five Factomentioning
confidence: 99%