“…Building on these conversations, a special issue of the Academy of Management Review in 2000 provided another basis for a comprehensive treatment of fundamental issues, with conceptual considerations of topics such as multiple identities ( Pratt and Foreman, 2000 ), self-categorization ( Hogg and Terry, 2000 ) and the dynamics possible in the interrelations between organizational identity and image ( Gioia et al ., 2000 ). These contributions not only built on empirical work carried out in previous years (eg Dutton and Dukerich, 1991 ;Gioia and Thomas, 1996 ), but also inspired and supported a renewed interest in empirical research (eg Foreman and Whetten, 2002 ;Dukerich et al ., 2002 ;Corley and Gioia, 2004 ;Corley, 2004 ;Ravasi and Schultz, 2006 ;Nag et al ., 2007 ), helping expand the boundaries of the fi eld and providing new insights on the concept itself.…”