The viewpoint of rapeseed farmers in Khorasan Razavi province, in Iran, has a distinct correlation with their level of educational and technical knowledge that they are obtained from extensional resources. The farmers who studied technical leaflets, and we re active in extensional programs and used the aural and ocular programs, had a very good level of satisfaction from rapeseed cultivation and expanding its area under production. This research is confirmed; having a positive viewpoint to an agricultural problem is prerequisite 2012 Published by Elsevier Ltd.