2010
DOI: 10.1080/10548408.2010.507141
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Resource Investments and Loyalty to Recreational Sport Tourism Event

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Cited by 14 publications
(8 citation statements)
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“…The study by Okayasu, Nogawa, and Morais (2010), employing resource investment theory, is pertinent. Those authors concluded that, If participants have a strong attachment to a particular recreational sport event, they will try to protect their investment .…”
Section: Event Typesmentioning
confidence: 99%
“…The study by Okayasu, Nogawa, and Morais (2010), employing resource investment theory, is pertinent. Those authors concluded that, If participants have a strong attachment to a particular recreational sport event, they will try to protect their investment .…”
Section: Event Typesmentioning
confidence: 99%
“…Bu bağlamda Foa ve Foa (1974) tarafından geliştirilen ve sosyal değişim kuramının alt konusu olan "kaynak kuramının" aktif spor turistlerinin tüketim davranışlarının anlaşılmasında önemli katkı sağlayacağı düşünülmektedir. Tüketicilerin karar verme davranışı üzerinde tatminin rolü yapılan araştırmalardan bilinmektedir ancak aktif spor turistleri pazar bölümünde kaynak kuramının etkisi oldukça sınırlı araştırmada incelenmiştir (Okayasu, Nogawa & Morais, 2010;Okayasu, Nogawa, Casper & Morais, 2016). Bu bağlamda bu araştırmada aktif spor turistlerinin organizatörün algıladıkları kaynak yatırımı, tatmin ve tekrar satın alma davranışı arasındaki ilişkinin incelenmesi amaçlanmıştır.…”
Section: Introductionunclassified
“…In some cases, yearly sport events have become the earmarked tourism activities of a city (e.g., the Formula 1 racing, see Henderson et al, 2010). Due to the effects of globalization and the as yet untapped market and tourism potential there, the concept of increasing the number of sport events to be held in Asian countries is being explored as part of tourism planning (Okayasu, Nogawa & Morais, 2010).…”
Section: Sport Events: Global To Domestic Marketsmentioning
confidence: 99%