“…washing machines). Promoting the development of efficient models is generally achieved through policy instruments such as energy and eco label to drive consumers' purchasing choices (Alborzi et al, 2017a;O'Connell et al, 2013;Sammer and Wüstenhagen, 2006), product design efforts (Barba-Gutiérrez et al, 2009;Quariguasi Frota Neto et al, 2010) or Servitization models such as pay-per-use or sharing, who facilitate users to access high quality products by overcoming their high upfront price (Bressanelli et al, 2018;Cooper, 2005;Foxon, 2000;Gnoni et al, 2017;Intlekofer et al, 2010). Secondly, extending EEE lifespan emerged as a strategy to reach 'material efficiency' since less products need to be produced (Gutowski et al, 2011;Hennies and Stamminger, 2016).…”