Resource-constrained product development: Implications for green marketing and green supply chains

Sharma, Arun; Iyer, Gopalkrishnan R.

doi:10.1016/j.indmarman.2012.04.007

Cited by 200 publications

(151 citation statements)

References 36 publications

Supporting

Mentioning

116

Contrasting

Unclassified

Order By: Relevance

“…Even more interestingly, the bricolage process in resource-constrained environments is thought to be a potential source of disruptive eco-innovations. These are products and services that are more energy-efficient, use less raw materials and have a reduced impact on the natural environment [34,36,81].…”

Section: The Research Agenda Emerging From the Bop: Who Innovates Formentioning

confidence: 99%

“…In India, for instance, similar phenomena are indicated by the Hindi world "Jugaad". The term colloquially means a creative idea or a quick workaround to get through technical, commercial, logistic or legal issues [20,81]. Jugaad, however, has often a negative connotation among innovation scholars due to its extemporaneous nature-usually framed within informal settings-as opposed to the systemic pursuit of value that characterizes mainstream innovation process [86].…”

Section: The Research Agenda Emerging From the Bop: Who Innovates Formentioning

confidence: 99%

See 1 more Smart Citation

Crafting Sustainable Development Solutions: Frugal Innovations of Grassroots Entrepreneurs

2016

View full text Add to dashboard Cite

Abstract:A shift in the entrepreneurial landscape is taking place brought about by grassroots innovators with little formal education and technological knowhow, living and working in penurious environments. This research represents an emerging third wave of literature on Bottom of the Pyramid innovation, where products are offered for and by the underserved. Using primary and secondary data derived from four cases of grassroots entrepreneurs in the Indian Subcontinent, the study explores the phenomenon where resource scarce entrepreneurs craft solutions that are environmental friendly, with low overall ownership costs, and use locally available material. We argue that the grassroots phenomenon can be fruitfully exploited to achieve the new Sustainable Development Goals proposed by the UN as a post-2015 strategy for the future of global governance. These innovations might have a tremendous impact not only in terms of serving unmet and ignored consumer needs, but also longer term impacts through enhanced productivity, sustainability, poverty reduction and inclusion promotion.

show abstract

Section: The Research Agenda Emerging From the Bop: Who Innovates Formentioning

confidence: 99%

Section: The Research Agenda Emerging From the Bop: Who Innovates Formentioning

confidence: 99%

Crafting Sustainable Development Solutions: Frugal Innovations of Grassroots Entrepreneurs

2016

View full text Add to dashboard Cite

show abstract

“…These qualities of the outcomes are argued to lead to lower resource consumption and, therefore, increased sustainability [9,13,44]. Yet, it is not properly studied whether the entire frugal innovation process, covering value chains from procurement of raw materials to production, distribution and end-of-life, is actually sustainable.…”

Section: Frugal Innovationsmentioning

confidence: 99%

Potential and Pitfalls of Frugal Innovation in the Water Sector: Insights from Tanzania to Global Value Chains

Hyvärinen¹,

Keskinen²,

Varis³

2016

Sustainability

View full text Add to dashboard Cite

Abstract:Water is perhaps the most intertwined, and basic, resource on our planet. Nevertheless, billions face water-related challenges, varying from lack of water and sanitation services to hindrances on livelihoods and socio-economic activities. The Sustainable Development Goals (SDGs) recognize the broad role that water has for development, and also call for the private sector to participate in solving these numerous development challenges. This study looks into the potential of frugal innovations as a means for the private sector to engage in water-related development challenges. Our findings, based on a case study and literature review, indicate that frugal innovations have potential in this front due to their focus on affordable, no-frills solutions. However, we also recognize pitfalls related to frugal innovations in the water sector. Although the innovations would, in principle, be sustainable, deficiencies related to scale and institutional structures may emerge. These deficiencies are linked to the importance of water in a variety of processes, both natural and manmade, as well as to the complexity of global production-consumption value chains. Increasing the innovations' sustainability impact requires broader acknowledgement of the underlying value chains and their diverse links with water. A holistic view on water can mitigate water-related business risks while increasing wellbeing on an individual level.

show abstract

“…These forms of innovation are characterised by conditions of material, financial and human resource scarcity (Baker & Nelson, 2005;Gibbert, Hoegl, and Valikangas, 2006;Keupp & Gassmann, 2013), resource insecurity and concerns regarding environmental sustainability (Sharma & Iyer, 2012): they can be considered under a general umbrella term (Rip & Voß, 2013) of 'resource-constrained innovation' (RCI). Their focus has been in general on emerging and developing countries and, specifically: RCI's role in the global value chain (Kaplinsky, 2000), its potential to open up unexploited markets (Prahalad, 2010) and the emergence of indigenous, grassroots forms of innovation (A.…”

Section: Introductionmentioning

confidence: 99%

Framing resource-constrained innovation at the ‘bottom of the pyramid’: Insights from an ethnographic case study in rural Bangladesh

Pansera

Owen

2015

Technological Forecasting and Social Change

View full text Add to dashboard Cite

Resource constrained-innovation at the so-called 'Bottom of the Pyramid' (BOP) in developing countries has attracted the attention of a growing number of scholars, who present different and sometimes conflicting narratives within which such innovation is framed. These variously frame innovation as supporting the opening up of new markets in the BOP (the 'poor as consumers') where multi-national companies are key actors, or grassroots, indigenous innovation aimed primarily at social and environmental goals, such as inclusion, empowerment and sustainability. These narratives are however largely theoretical in nature, with only limited empirical evidence from the field. We present the results of an ethnographic study in rural Bangladesh in which we explored the framing and dynamics of resource constrained innovation. We found that rather than following any one particular narrative presented in the literature, innovation framings merge and co-exist through a process of hybridisation. Our research suggests that further empirical study of such processes of hybridisation in the field could be valuable for understanding resource-constrained innovation and associated social change at the BOP. This may have broader relevance for a world where resource constraint may become an increasingly ubiquitous phenomenon.

show abstract

Resource-constrained product development: Implications for green marketing and green supply chains

Cited by 200 publications

References 36 publications

Crafting Sustainable Development Solutions: Frugal Innovations of Grassroots Entrepreneurs

Crafting Sustainable Development Solutions: Frugal Innovations of Grassroots Entrepreneurs

Potential and Pitfalls of Frugal Innovation in the Water Sector: Insights from Tanzania to Global Value Chains

Framing resource-constrained innovation at the ‘bottom of the pyramid’: Insights from an ethnographic case study in rural Bangladesh

Contact Info

Product

Resources

About