Resource-Based View: Strategi Umkm Di Sumatera Barat Untuk Mencapai Keunggulan Kompetitif

Aisyah, Hesty; Sari, Puspita; Elizamiharti, Elizamiharti

doi:10.26533/jmd.v5i2.1029

Cited by 4 publications

(7 citation statements)

References 14 publications

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“…Teori Resource based view pertama kali dipopulerkan oleh Wernerfelt pada tahun 1984, teori ini menyebutkan bahwa jika suatu usaha mampu meningkatkan performa sumber daya dan usahanya maka akan dapat bersaing secara kompetitif hingga mencapai target usaha yang diinginkan (Lee et al, 2020). Resource based view (RBV) bertujuan untuk melakukan analisis dan penafsiran sumber daya usaha untuk mencapai keunggulan kompetitif yang berkelanjutan (Aisyah et al, 2022). Pencapaian keunggulan kompetitif yang berkelanjutan dapat dicapai dengan memperoleh sumber daya yang memiliki nilai dan kemampuan yang berharga tanpa adanya plagiasi, serta suatu bisnis wajib memiliki kemampuan dalam pengelolaan sumber daya yang baik untuk menciptakan ketepatan strategi guna mewujudkan keunggulan kompetitif.…”

Section: Resource Based View (Rbv)unclassified

Pengaruh Literasi Keuangan, Inklusi Keuangan Dan Teknologi Finansial (Fintech) Terhadap Keberlanjutan UMKM Di Kota Semarang

Kisin,

Setyahuni

2024

Jebma

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Keberlanjutan usaha merupakan kemampuan pelaku usaha dalam bertahan pada setiap keadaan ekonomi yang dapat dilihat dari literasi keuangan dan adanya peningkatan kompetitif serta peningkatan penggunaan layanan jasa keuangan non-formal khususnya pada teknologi finansial (fintech). Penelitian ini bertujuan untuk menguji lebih lanjut terkait dengan faktor-faktor yang mempengaruhi keberlanjutan UMKM. Penelitian ini menggunakan metode kuantitatif dengan teknik purposive sampling. Populasi dan sampel pada penelitian ini adalah pelaku UMKM aktif yang menggunakan layanan teknologi finansial (fintech) sebanyak 60 UMKM. Metode pengumpulan data penelitian dengan penyebaran kuesioner. Teknik analisis yang digunakan adalah analisis uji validitas, uji reliabilitas, uji normalitas, dan regresi linear berganda yang diolah dengan SmartPLS versi 3.2.9. Hasil penelitian menunjukan bahwa literasi keuangan dan inklusi keuangan berpengaruh positif terhadap keberlanjutan UMKM, sedangkan teknologi finansial tidak berpengaruh positif terhadap keberlanjutan UMKM.

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Section: Resource Based View (Rbv)unclassified

Pengaruh Literasi Keuangan, Inklusi Keuangan Dan Teknologi Finansial (Fintech) Terhadap Keberlanjutan UMKM Di Kota Semarang

Kisin,

Setyahuni

2024

Jebma

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“…As micro-scale Small and Medium-sized Enterprises (UMKM) in West Sumatra often need more work experience and personal skills (Nugraheni et al, 2019), it becomes challenging for them to survive. With the growing business and complex challenges in the market, UMKM is required to have innovative strategies to adapt and the ability to change (Aisyah et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

The Influence of Strategic Entrepreneurship on Competitive Advantage in CV Mutiara

Elya Rohimi,

Kartono

2024

JWS

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Technological change, dynamic global markets, and intense competition characterize the current business era. The development of Strategic Entrepreneurship highlights the evolution of business and entrepreneurship theories, shifting the paradigm from focusing only on the creation of new businesses towards the integration of entrepreneurship into existing business strategies. This study aims to analyze the impact and contribution of Strategic Entrepreneurship to the sustainability of competitive advantage in modern businesses faced with dynamic market challenges. The method used in this research is descriptive qualitative. This research uses CV Mutiara as a concrete case study. The results show that the implementation of Strategic Entrepreneurship has a significant positive impact on organizational adaptation and sustainability in a constantly changing business environment. By focusing not only on new venture creation but also on long-term strategic planning, organizations can achieve sustainable competitive advantage. CV Mutiara applies the principles of Strategic Entrepreneurship, including innovative strategy development, external collaboration, and enhancing internal innovation capabilities.

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“…MSMEs are a part that influences a country's economic growth (Aisyah et al, 2022). This cannot be separated from the position of MSMEs which are at the bottom strata of a country's economic drivers.…”

Section: Introductionmentioning

confidence: 99%

Ability to Prepare Financial Reports, Financial Literacy and the use of Information Technology on MSME Performance

Yuniar,

Aatriani,

Arimurti

2024

ASSETS

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This research was conducted to determine and test the influence of the variables of ability to prepare financial reports, financial literacy and use of information technology on the performance of MSMEs. In order to get conclusions, the researcher applied a quantitative approach. The data type chosen for analysis is primary data. This type was taken through a sampling technique in the form of a questionnaire or survey where the number of respondents used was 100 respondents. The respondents were taken from MSME actors in Karawang Regency. Sampling was carried out by applying special criteria according to the needs of the research being carried out. Conclusions were drawn using statistical methods. After the study was completed, the results or conclusions obtained from the research carried out were in the form of the variable ability to prepare financial reports which had a positive and significant influence or impact on the performance of MSMEs. Not much different, the financial literacy variable or understanding of financial management also has a positive and significant influence or impact on the performance of MSMEs. The variable use of information technology also has a positive and significant impact on MSME performance. Finally, there are variables that ability to prepare financial reports, financial literacy and the use of information technology have a positive and significant effect on the performance of MSMEs.

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Resource-Based View: Strategi Umkm Di Sumatera Barat Untuk Mencapai Keunggulan Kompetitif

Cited by 4 publications

References 14 publications

Pengaruh Literasi Keuangan, Inklusi Keuangan Dan Teknologi Finansial (Fintech) Terhadap Keberlanjutan UMKM Di Kota Semarang

Pengaruh Literasi Keuangan, Inklusi Keuangan Dan Teknologi Finansial (Fintech) Terhadap Keberlanjutan UMKM Di Kota Semarang

The Influence of Strategic Entrepreneurship on Competitive Advantage in CV Mutiara

Ability to Prepare Financial Reports, Financial Literacy and the use of Information Technology on MSME Performance

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