Resonsabilité sociale et éthique de l'entreprise : les deux faces d'un même mouvement

Salmon, Anne

doi:10.3917/leco.018.0026

Cited by 5 publications

(3 citation statements)

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“…Therefore, "it is difficult to separate the external-oriented approach and the mobilization of workers around ethical principles and values. One can be presented as a natural extension of the other" (Salmon, 2003).…”

Section: Introductionmentioning

confidence: 99%

“…In this context the formalization of ethics allows to guide and control the behavior within the company and clarify or manage the relationships between stakeholders (Pariente, Pesqueux & Simon, 2010). Thus, corporate ethics is diffused internally through ethical charters, codes of ethics and values (Salmon, 2003).…”

Section: Introductionmentioning

confidence: 99%

“…It is considered as a means of managing relationships between banks and their internal and external stakeholders. This idea joins the reflection of Salmon (2003) and Mercier (2001) that "It is difficult to separate the external-orientation of CSR approach and the mobilization of workers around ethical principles and values. One can be presented as a natural extension of the other".…”

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confidence: 99%

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Corporate Ethical and Social Responsibility and Relationship Marketing: A Content Analysis of the Websites of Moroccan Commercial Banks

Amine¹,

Chakor²,

Alaoui³

2013

IJBM

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The purpose of this work is to determine the role of relationship marketing in the success of the corporate ethical and social responsibility (CESR) by taking the case of Moroccan commercial banks. For this, we were used, as working methodology, the content analysis of the information published on the websites of Moroccan banks and the multiple regression model. The main results of this work is that ethics is used by banks to manage its relationships with internal stakeholders, while CSR support the actions of ethics internally and acts externally through the management of the bank relations with the environment, society and customers. This approach is reinforced by relationship marketing, which through its tools and dimensions (communication, commitment, trust and satisfaction) participates in the effective management of the relationships between banks and their internal and external stakeholders

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

mentioning

confidence: 99%

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Corporate Ethical and Social Responsibility and Relationship Marketing: A Content Analysis of the Websites of Moroccan Commercial Banks

Amine¹,

Chakor²,

Alaoui³

2013

IJBM

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Bibliographie

2015

Entreprises Et Territoires

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Entre éthique et responsabilité sociale : contexte idiosyncratique de la PME en Afrique

Etogo,

Estay

2013

Management &Amp; Sciences Sociales

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Cet article a pour objectif d’identifier les pratiques qui donnent au dirigeant-propriétaire de la PME familiale de « bonnes raisons » de croire en la responsabilité sociale et de la mettre en œuvre. Son but n’est pas de formuler une théorie générale des PME familiales mais, à partir de l’examen critique des travaux déjà effectués, de proposer un changement de perspective. Sur le plan théorique, nous faisons apparaître le rôle central du dirigeant-propriétaire, relativement à la « théorie socioéconomique des entreprises et des organisations » (Savall, 1975) à laquelle sont associés les concepts de « coûts-performances cachés » (Savall et Zardet, 2011). Sur le plan méthodologique, nous mobilisons des données secondaires issues de la revue de la littérature ainsi que des observations faites dans une PME familiale dont le dirigeant-propriétaire est d’origine libanaise ; éléments que nous analysons selon une « approche contextualiste » (Nizet et Pichault, 2000). Enfin, nous mettons en rapport deux formes spécifiques de pratiques de responsabilité sociale en lien avec la performance au travail.

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Resonsabilité sociale et éthique de l'entreprise : les deux faces d'un même mouvement

Cited by 5 publications

References 0 publications

Corporate Ethical and Social Responsibility and Relationship Marketing: A Content Analysis of the Websites of Moroccan Commercial Banks

Corporate Ethical and Social Responsibility and Relationship Marketing: A Content Analysis of the Websites of Moroccan Commercial Banks

Bibliographie

Entre éthique et responsabilité sociale : contexte idiosyncratique de la PME en Afrique

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